💸 Getting clients
From an ad to a paid client. Public pages and the steps of the funnel.
HomeThe network-style home page: shows we made, how we build a brand, apply.public · /ApplyThe application. Its answers build their show plan when they book.public · /apply/You're bookedAfter booking: more questions that shape the show plan.lead · /apply/booked/Pick a timeThe calendar for the call.lead · /book/Get your own reality showAd landing: straight to the calendar.public · /call/Watch this before we talkThe video they watch before the call.lead · /call/watch/Comeback pagePersonal page for leads who missed the call or dropped off (?k=…&s=missed|back).lead · /call/you/We still want to talkRecovery page for leads who went quiet.lead · /talk/A show plan (example)Every booking gets one: their show, built from their answers, plus a demo site.lead · /for/chad-k7m2/PricingThe 14 days and the season levels.lead · /pricing/The seasonThe 90 days, the three levels ($9,997 / $24,997 / $99,997).lead · /season/Your 14 daysEverything finished in the 14-day working period.lead · /14-days/Start the 14 daysOlder sign-up path for the 14 days.public · /start/Payment plan pageWhat a custom plan link opens (?p=…). Made with the plan maker.lead · /pay/Plan on holdShown when a show plan is paused.lead · /plan-on-hold/Five positioningsIndex of the ad landing pages below.team · /lp/LP: Get your own reality showAd landing page.public · /lp/get-your-own-reality-show/LP: The new blue checkAd landing page.public · /lp/the-new-blue-check/LP: The real blue checkAd landing page.public · /lp/the-real-blue-check/LP: The new record dealAd landing page.public · /lp/the-new-record-deal/LP: Famous to your buyersAd landing page.public · /lp/famous-to-your-buyers/LP: They look you upAd landing page.public · /lp/they-look-you-up/LP: The white coatAd landing page.public · /lp/white-coat/Free lessonThe downsell for people who don't buy on the call.public · /free/why-reality-tv/RealityShow 101 ($97)Course sales page. Course inside: /101/learn-9b4e71c3/.public · /101/Build Your World ($97)A·R·C course sales page. Course inside: /world/learn-7c2e91ab/.public · /world/Shorts, $99 a weekThree shorts a day from one hour a week.public · /shorts/Link in bioThe /m page for social bios.public · /m/Seven quick questionsSurvey.lead · /survey/
📞 On a call
What the team opens while talking to someone.
Sales linksEvery link to send on a call, in one place.team · /sales/links-3f9a2c71/The sales processThe call stage by stage, with the questions.team · /sales/process-7c2e9a4b/The call in 13 stepsTraining with audio and the best real moments from our calls.team · /hire/the-call/CallsReal recorded calls with breakdowns.team · /hire/calls/If they say it's a scamThe four steps.team · /hire/scam/Payment plan makerAny amount, any schedule, or until they stop. Makes a /pay/ link.team · /sales/plan-maker-5b8e1d/On-call pitch pageReal people we built for, the triangle, the 90 days. Also in the footer: "On a call?".lead · /go/14/What we're talking aboutSecond on-call page.lead · /go/yes-8d31f6/Sales 101Sales basics.team · /sales/101/
🧑💼 Clients: the 14 days and the season
Each client has one dashboard (realityshow.com/client/?k=their key). These are its parts.
The client dashboardTheir 14 days, the 90 days tab, files, message board, team. Opens with their key.client · /client/Client log inType an email, get your dashboard link.client · /client/login/WelcomeFirst stop after paying.client · /client/welcome/OrientationEvery tab explained.client · /client/orientation/Site builder8-step wizard that builds their site (?s=their plan).client · /build/Their questionsThe questionnaire (about 60 questions written for them).client · /client/story/Choose your heroBridge step.client · /client/hero/Your three scenesGear and what to buy (/client/gear/buy/).client · /client/gear/Showrunner Schoolclient · /client/showrunner/Day pages and check-insDay 1, 2, 3, 6, 8, 9, 11, 12, 13: one video or check-in each.client · /client/day-1/Teaching pointsStore, coaching or service (day 4), your whole story (day 5), the flywheel (day 7), yapping videos (day 10).client · /client/learn/flywheel/90-day lessons reviewAll 35 season lesson videos in one place.team · /client/l90-review-7q4k/How it all fitsThe full lesson on the model.client · /lessons/fits-b1a58a9f/Our promiseclient · /welcome/Paige's notes: Send / SkipWhere the preview email's buttons land.team · /admin/recap/
🎬 Production: filming a show
Separate from the client dashboard. One template for every show.
Every show + directorsStart a show for any client; the director pool (invite, verify).team · /production/Production guideEvery link, the flow, screenshots, the agreements.team · /production/guide-4c8e2b/Running a show (team training)13 steps with audio.team · /hire/production/Episode formatsFive formats per hero type, the episode on the clock (5:00 to 9:59), confessionals by narrator, storylines, the ally, the hooks.team · /production/formats-7c1d3e/Cast dashboardEach person on camera: NDA, 10 photos, training, release, shoot days (?c=…).cast · /cast/Director dashboardEach director: NDA, training, test shoot, bookings, check-in, footage (?k=…).director · /crew/Release linkWalk-on guests and location owners sign on their phone (?r=…).public · /release/
🧑🤝🧑 Team and hiring
Getting people on the team and keeping them trained.
Work with usThe job page and quiz.public · /jobs/Get readyAfter the quiz.applicant · /jobs/next/Team portalEach team member's dashboard: leads, texts, calls, trainings, files.team · /hire/How to use the portalteam · /hire/portal/Welcome to the teamteam · /hire/welcome/team/Welcome, freelancerteam · /hire/welcome/freelancer/How to use your Filesteam · /hire/files-guide/Call and recordteam · /hire/record/Incident reportThe Christopher call and what we changed.team · /hire/incidents/christopher-r8k2/Hiring boardEvery applicant.admin · /admin/hiring/Our teamPublic team page.public · /team/
🛠 Admin
🎨 Client brand work
Briefs and packs we made for clients.
The Gusti ShowBrief, sizzle, formats, shorts, store plan, ads, Blitz Day, accounts, book (all under /gusti/).client · /gusti/brief/Mommy MakeoversKristina's brand brief.client · /kiki/brief/Scam Rescue TVMathew's brand brief.client · /mathew/brief/Always AmazingAja's show (formats, Last Call).public · /always-amazing/LV: Second LanguageLV's show page.public · /lv/Coastal CowboysProspect plan.lead · /go/coastal-cowboys-4f7a/
📄 About and legal
⚙️ Runs on its own
Server-side automations. Nothing here needs a computer left on.
Booking → show planWhen someone books, their show plan and demo site are built from their answers, and three emails go out (rs-plan).
Not booked → nudgesApplied but didn't book: 10 short emails over 3 days (rs-nudge).
Reminders and check-insCall reminders, day check-in emails, and key-point reminders that escalate until watched (rs-plan).
Paige's notesEvery 36 hours in a client's 14 days, a recap is written and sent to Cyrus with Send / Skip. Gustavo, LV and Daisy are off.
The desk and the doerEvery hour: client to-dos on their message board are picked up and done.
48 hours before a shootEveryone on camera, guests and booked directors get the day; you get one summary (rs-cast).
ScansWhen a person on camera uploads their 10th photo, six scans are made and they're emailed to check them (rs-cast).
Payment plansPlans end on their own after the last payment; open plans run until they say stop (rs-pay).
Block listBlocked people can't apply or book, and their pages are down (rs-plan, rs-nudge).
💡 The ideas
The models everything is built on. Click through to where each one is explained.
A·R·CAffinity, Reality, Communication. Raise all three and understanding goes up, and people buy from people they understand. Each season month builds one site. Go deeper →
The story lineThe hero must do X by Y, or Z happens. For the season and for every episode. Go deeper →
Unscripted, not scriptedWe plan the situation and the outcome. Nobody writes anyone's words. Go deeper →
The flywheelShorts → the show → the ecosystem → the offers. Go deeper →
The M.AS.T.E.R offerHow we shape what a client sells. Go deeper →
Micro show + long showEvery client gets a short format with audience participation that feeds the long show.
The 14 days → the seasonWorking period first, then 90 days, then the $25k and $100k levels. Go deeper →
Attention, not money backOn a call: if your show got you a lot of attention, how would you turn it into money? Go deeper →
🌐 Other sites
realityshowauditions.comThe auditions site and music page.team.realityshow.comDivision 6 field team app.scamrescue.tvMathew's show.mathewmartello.comMathew's personal site.thecomebackcrew.comMathew's program.kikiparker.comKristina's personal site.wildmommymakeovers.comKristina's business site.ajaamazing.comAja's personal site.runclubacademy.comLV's Run Club Academy.outletdomains.comOutletDomains: every client's sites live here.
🗂 Not sorted yet
Pages on the site that aren't in a section above. Rebuilding this page puts new pages here automatically.
Nothing. Every page is sorted.