90-day lessons
Unlisted review page. 35 of 35 videos are up. Every lesson shows its video, its script and its check, with the right answers marked.
- Picking the order
- How your 90 days work, and picking your order ✅
- C month · Platforms
- The C month: platforms ✅
- Week 1: start your own group ✅
- Week 1 get-ahead: grow your group ✅
- Week 2: join three groups ✅
- Week 2 get-ahead: go deeper in your three groups ✅
- Week 3: distribute the show ✅
- Week 3 get-ahead: get the show seen ✅
- A month · Partnerships
- The A month: partnerships ✅
- Week 1: your partner group ✅
- Week 1 get-ahead: a bigger partner group ✅
- Week 2: white label ✅
- Week 2 get-ahead: a bigger white label ✅
- Week 3: tech and affiliate ✅
- Week 3 get-ahead: affiliate links that earn ✅
- R month · The person
- The R month: you, your big idea and your name ✅
- Week 1: your podcast ✅
- Get ahead: your podcast ✅
- Week 2: the book ✅
- Get ahead: the book ✅
- Week 3: get your name out ✅
- Get ahead: your name out ✅
- Shared lessons
- Week 4: launch it, count it, fix it ✅
- Your show on IMDb and the TV databases ✅
- Month 4: fifteen one-off wins ✅
- Your team
- Your team: the three roles ✅
- Your role: bringing people in ✅
- Your role: sales ✅
- Your role: operations manager ✅
- Welcome to the team: how this dashboard works ✅
- Running your team: five lessons
- Running your team 1: the triangle is three people ✅
- Running your team 2: check sheets and the paid tryout ✅
- Running your team 3: stats and the Thursday 2 PM week ✅
- Running your team 4: team reports ✅
- Running your team 5: be the hero ✅
Picking the order
Chalk · 15 lines
How your 90 days work, and picking your order
Open the video on its own page
Script
- Your 90 days start on filming day.
Your ninety days start on your first filming day. From here on, we build three things around you, one month at a time. - Communication, affinity, reality
Picture a triangle. On top is communication, getting your message out. Bottom left is affinity, the people whose success is tied to yours. Bottom right is reality, which is you, your story and your big idea. - People buy from someone they understand.
When all three grow, people understand you better, and people buy from someone they understand. So each corner gets one month of its own. - Get your message out.
The communication month is platforms. You start your own group, you join three groups that already have your people in them, and your show goes out everywhere. - Partners whose growth is tied to yours
The affinity month is partnerships. You lock in businesses that serve the same people you do, you put your method inside other businesses, and you add tools and affiliate links that earn when you are not working. - Your name in the places that matter
The reality month is you. Your podcast, your book on Kindle, paperback and Audible, and your name in the press, plus the licenses and the top jobs in your field. - Three weeks build. Week 4 launches.
Every month has four weeks. Three weeks you build. In the fourth you launch it, count it and fix what did not land. - A lesson, a list, a piece for you
Each week has a short lesson like this one, a checklist, and one piece we make for you to approve. - The get-ahead list opens.
Finish a week early, and a get-ahead list opens with ten more things that make that week bigger. - You pick the order.
Now comes the choice. You pick the order of your three months. - Start with partnerships.
If you make less than three thousand dollars a month from your brand, start with partnerships. It is the closest to money. - Audience or name holding you back?
If your audience is what is holding you back, start with platforms. If people do not know who you are yet, start with you. - Pick it on your 90 days tab.
Pick it on your ninety days tab. A month that has opened stays where it is. The ones that have not opened yet, you can still swap. - The rest keeps running.
While all this happens, we keep filming, your academy keeps running, and you can add up to five people to your team. - Take the check below.
Now take the five question check below this video. You need four right to pass, and then you can pick your order.
Check (5 questions, pass with 4)
- When do your 90 days start?
- The day you pay
- Your first filming day ✓
- Day 15 of the 14 days
- What is the communication month about?
- Your book
- Partners
- Platforms: your group, three groups, and the show going out ✓
- You make $800 a month from your brand. Which month should come first?
- Partnerships ✓
- Platforms
- You
- You tick off every item on week 2's checklist with days to spare. What opens?
- Month 4
- The get-ahead list for that week ✓
- Nothing until week 3
- Your first month has opened. Can you change the order?
- Never, once you pick
- Yes, any month, any time
- Only the months that have not opened yet ✓
C month · Platforms
Chalk · 15 lines
The C month: platforms
Open the video on its own page
Script
- The C month: platforms
This is your communication month. For thirty days, we get you onto platforms, and you build one of your own. - A place where people gather to listen.
A platform is any place where people gather and listen. A group online, a channel, a club that meets on Tuesdays, a stage at an event. - Good work nobody hears about stays small.
You can be the best plumber in town and still be slow, because the right people never heard of you. Communication is the corner that fixes that. - Platforms you own. Platforms you borrow.
There are two kinds of platform. The ones you own, like your own group, where you set the rules. And the ones you borrow, where someone else already gathered the crowd. - Borrowed rooms fill your own room.
You need both. Your show brings people in, and your group is where they stay. The groups you join send new people your way. - Start your own group.
In week one you start your own group. One group for the people your show is for, with a clear name, simple rules, and something new in it every day. - Join three groups.
In week two you join three groups that already have your people in them. One built on an activity you love, one local civic group, and one nonprofit project chasing an outcome you care about. - Distribute the show.
In week three your show goes out on a schedule. Every episode and every short, to your channels, your group, and the three groups you joined. And all of it also lives on your own T-V site. - Launch it, count it, fix it.
Week four is the same every month. You put out what you built, you count what it did, and you fix the one thing that did not land. - Group members and show views
This month has two numbers to watch. How many people are in your group, and how many views your show is getting. Write both down every week. - Who finds you, and who stays.
Those two numbers tell you different things. Show views tell you how many people found you. Group members tell you how many decided to stay close. - A baker's C month
Picture a baker. She starts a group for home bakers, joins her church, a farmers market group and a food bank project, and every new episode goes out to all four. - One piece a week, for you to approve.
Each week we make one piece for you to approve. A group kit, a list of real groups near you, and a distribution pack with a thirty day schedule. - Only you can press Create and walk in.
Some parts only you can do. Only you can press create, invite your own people, and walk into those meetings to shake hands. - Take the check below.
Now take the short check below this video. Five questions, and you need four right to pass.
Check (5 questions, pass with 4)
- What is the C month about?
- Signing partners
- Getting on platforms and building your own ✓
- Writing your book
- Which two numbers do you watch this month?
- Group members and show views ✓
- Likes and followers
- Sales and refunds
- A plumber does great work, but almost nobody in town has heard of him. Which corner needs the work?
- Reality
- Affinity
- Communication ✓
- What is the difference between your own group and the groups you join?
- Yours costs money and theirs are free
- There is no real difference
- In yours you set the rules, and theirs already have a crowd ✓
- It is week four of the C month. What do you do?
- Start a second group
- Put it out, count it, and fix the one thing that did not land ✓
- Take the week off
Chalk · 16 lines
Week 1: start your own group
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Script
- Start your own group
This week you start your own group. By the end of the week it has a name, rules, a welcome message, and your first twenty five people. - Your group is where they stay.
A viewer might watch one episode and move on. A member sees you every day, and gets to know other people who care about the same thing. - One kind of person, one thing in common.
Start with who the group is for. Pick one kind of person with one thing in common. A fitness coach might pick moms getting back in shape after a baby. - Can a stranger tell if they belong?
Try a quick test. A stranger reads the name and the one line under it. Within two seconds, they should know if the group is for them. - Say who it's for and what they get.
Put the person and the result in the name, like Moms Getting Strong Again. A name that is only your own name works later, once people already know you. - Five rules, short and kind.
Write five short rules. Be kind. No selling without asking first. What gets shared stays in the group. Stay on the topic. And no question is too basic. - Ask two or three questions to join.
Facebook and Skool let you ask a few questions before someone joins. Ask who they are, what they want help with, and if they agree to the rules. Their answers tell you what to share. - A welcome message, pinned at the top.
Then write your welcome message and pin it to the top. Say who you are, who the group is for, and the rules, and ask every new person to say hello below it. - Something new in it every day.
Put something new in the group every day, and mix it up. A question, a tip from your skill, a moment from the show, or a win from one of your members. - Two lines is enough.
Each one can be two lines long. Ask more than you tell, and answer every reply. People come back to a group where they get answered. - Invite 25 people by hand.
Now invite your first twenty five people, one at a time. Start with people in your phone who fit, past clients and customers, and people who comment on your shorts. - Personal beats a blast.
Keep the invite short and personal. Say who the group is for, that you thought of them, and ask if they want in. One message to one person gets answered more than a blast to everyone. - Put the link where people find you.
Then put the group link where people already find you. Your link page, every social bio, your email signature, and under every episode of your show. - Press Group kit on your 90 days tab.
Press the group kit button on your ninety days tab. We write name ideas, the rules, your welcome message, and thirty days of daily messages for you to approve. - Only you can press Create.
Only you can press create on Facebook, and only you can invite your people. Do both this week, then count your members at the end of the week. - Take the check below.
Now take the short check below this video. Five questions, and you need four right to pass.
Check (5 questions, pass with 4)
- A fitness coach is naming her group. Which name works best?
- Fitness Stuff
- Moms Getting Strong Again ✓
- Coach's Corner
- How should you invite your first 25 people?
- One at a time, with a short personal message ✓
- One mass message to everyone you know
- Wait for people to find the group
- A member answers today's question in your group. What do you do?
- Leave it, the members will talk
- Delete it to keep things tidy
- Answer the reply ✓
- What goes in the pinned welcome message?
- Your prices and a buy link
- Who you are, who it's for, the rules, and an ask to say hello ✓
- Only the group's name
- Where should the group link go?
- Only inside the group
- Nowhere until the group is bigger
- Your /m page, every bio, your email signature and under every episode ✓
Slides · 11 lines
Week 1 get-ahead: grow your group
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Script
- Grow your group
You finished week one early, so ten more things open up. They sort into three parts, affinity, reality and communication, all inside your group. - People stay where they feel known.
In a group, affinity is how much members like being there, and how much they like each other. People stay where somebody notices them. - Make every member feel known.
Three moves build it. Welcome each new member by name within a day. Go on video in the group for twenty minutes each week. And pin a share your story thread, then answer every reply. - Go first. Keep the same time.
To do them well, go first. Put your own story at the top of that thread. Ask each new member one real question. And pick one day and hour for your video, and keep it every week. - Everyone knows what this group is.
Reality, inside a group, is what everyone agrees is true. What the group is for, how it works, and where to find the answers. - Make it clear.
Three moves make it clear. Write the group's one line mission and five rules. Run a win of the week thread every week. And pin a guide that answers the ten questions people ask most. - Build the guide from real questions.
Build the guide from real questions. Save every question members ask for two weeks, and the ten that come up most go in the guide. The weekly wins show new members what is possible. - More of the right people hear about it.
Communication, for your group, means more of the right people hear about it and come in. The last four moves are all about reach. - Bring more people in.
Invite fifty people from your contacts, one at a time. Put the group link in every bio and your email signature. Ask three members a week to invite one friend. And share one short a day into the group. - Ask one person for one thing.
Ask one person for one specific thing. Asking a member if they know one friend who would like the group usually gets an answer. A general please share usually gets scrolled past. - Take the check below.
Now take the short check below this video. Five questions, and you need four right to pass.
Check (5 questions, pass with 4)
- A new member joined your group yesterday. What is the affinity move?
- Welcome them by name and ask one question ✓
- Send them your price list
- Wait for them to speak first
- What does reality mean inside your group?
- How many members you have
- Everyone knows what the group is for, how it works and where answers are ✓
- How real your photos look
- Members keep asking the same questions. What helps most?
- Tell them to search
- Turn off comments
- Pin a guide built from the ten most asked questions ✓
- How do you get members to bring in friends?
- Ask three members a week to invite one friend ✓
- Write please share in every message
- Hope they do it on their own
- You go on video in the group each week. What works best?
- Whenever you feel like it
- The same day and time every week ✓
- Only when you have big news
Chalk · 16 lines
Week 2: join three groups
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Script
- Join three groups
This week you join three groups that already have your people in them. Each one is a bigger room than the one you have built so far. - They already gathered the crowd.
Other groups already did the hard part. They gathered the people, set a meeting day, and built trust over years. When you join, you walk into all of that. - Every member knows other people.
Every person in a group knows other people. When thirty people at a meeting know what you do, they can mention you to everyone they know. - An activity you love, in your niche.
The first group is an activity you love, crossed with your niche. Look for the place where your hobby and your people overlap. - Hobby × niche
A fitness coach joins a running club. A boat mechanic joins a fishing club. A florist joins a garden club. You enjoy being there, and your people are already in the room. - A local civic group.
The second group is a local civic group. A church, a Rotary or Kiwanis club, a Lions club, or a Lodge. These people show up for their town, and they know a lot of people in it. - Many let you visit as a guest first.
Many of these clubs let you visit as a guest first. Ask a member how joining works. Some have dues, and some ask that a member sponsor you. - A project chasing an outcome.
The third group is a project, a nonprofit chasing an outcome you care about. A plumber might help a group that repairs homes for older people. A baker might help a food bank. - Working side by side builds trust.
Working next to someone on a cause you both care about builds trust faster than any pitch. People remember who showed up on the hard days. - Go, learn names, help, come back.
Show up the simple way. Go to the first meeting, learn names, take a small job like setup or the sign-in table, and come back the next time. - Give before you ask.
Give before you ask for anything. Help out, introduce people to each other, and answer questions about your skill. Do not pitch at your first meetings. - Have one plain sentence ready.
Someone will ask what you do. Have one plain sentence ready, who you help and how, and mention your show. Then ask them about their own work. - Three people from each group.
After each meeting, write down three people you met. Their name, what they do, and one thing about them. That list becomes your partners and guests later on. - Press Find my 3 groups.
Press the find my three groups button. We search for real groups near you, with meeting days and who to contact, so you can pick and go. - You go to the meetings.
We can find the rooms, but only you can walk in and meet the people. Go to the first meeting of all three groups this week. - Take the check below.
Now take the short check below this video. Five questions, and you need four right to pass.
Check (5 questions, pass with 4)
- A florist wants a group that crosses an activity she loves with her niche. Which fits?
- A garden club ✓
- A poker night
- An online car forum
- Which one is a local civic group?
- Your own Facebook group
- A Rotary club ✓
- A shopping mall
- It is your first meeting at a new group. What should you do?
- Hand out flyers for your offer
- Sit in the back and leave early
- Learn names and take a small job like setup ✓
- Why join a nonprofit project?
- Working side by side on a cause builds trust ✓
- The members have to buy from you
- It counts as advertising
- What do you write down after each meeting?
- How much you sold
- Three people you met, what they do and one thing about them ✓
- Nothing, you'll remember
Slides · 11 lines
Week 2 get-ahead: go deeper in your three groups
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Script
- Go deeper in your three groups
You finished week two early, so ten more things open up. They take you deeper into the three groups you joined, through affinity, reality and communication. - They get to know you.
In a group you joined, affinity means the members get to know you, like you and trust you. That takes more than one visit. - Be a familiar face.
Three moves build it. Go to a second meeting within your first two weeks. Learn ten members' names and one thing about each. And take one small job, like the sign-in table, setup or cleanup. - Be the one who helps.
The small job matters more than it looks. The person stacking chairs ends up talking to everyone. Write down names and details right after the meeting, while you still remember them. - Understand what they care about.
Reality, in a group you joined, is understanding what they are trying to do, and what is getting in their way. - Learn before you talk.
Read their mission and their last few newsletters before you go. Write two sentences on how your work fits their mission. And ask a leader what their biggest problem is this year. - Listen for where you can help.
Then listen for where you can help. If their problem is volunteers, bring a few friends. If it is raising money, help with the event. Help with their problem before you mention yours. - Get heard by the whole room.
Communication, in these groups, means getting heard by the whole room, and staying in touch after you leave the meeting. - Speak, show, connect, add one.
Offer a ten minute talk at a meeting. Show one short from your show, with permission. Connect on social with everyone you met. And add a fourth group, an online one in your niche. - Make the talk about them.
Make the talk useful to them. Teach one thing from your skill they can use this week, and mention your show and your group at the end. Ask a leader before you share anything. - Take the check below.
Now take the short check below this video. Five questions, and you need four right to pass.
Check (5 questions, pass with 4)
- In a group you joined, what does affinity mean?
- They buy from you on day one
- You like the way they run things
- Members get to know, like and trust you ✓
- Before your first meeting, which is a reality step?
- Read their mission and last newsletters ✓
- Print business cards
- Plan your sales pitch
- You want to speak at a Kiwanis meeting. What is the best ask?
- Ask to pitch your offer for half an hour
- Offer a 10-minute talk that is useful to them ✓
- Hand out flyers at the door
- A leader says their biggest problem this year is finding volunteers. What do you do?
- Pitch your service to them
- Change the subject
- Bring a few friends to help ✓
- You met twelve people at a meeting. What is the communication step after?
- Connect with each of them on social ✓
- Add them to your email list without asking
- Wait for them to find you
Chalk · 15 lines
Week 3: distribute the show
Open the video on its own page
Script
- Distribute the show
This week your show goes out on a schedule. You decide where it airs, when each piece goes out, and who gets it sent to them. - Filming is half the job.
Filming the show is half the job. The other half is getting it in front of people, again and again, on a schedule they can count on. - Full episodes need a home.
Full episodes need a home. Every episode goes up on YouTube, gets its own page on your T-V site, and is linked from your link page. - Shorts go on every app.
Shorts go on every app. TikTok, Instagram, Facebook and YouTube Shorts. The same short can go out on all four. - Same days, same times.
Pick a schedule and keep it. For example, a short every day, and a full episode on the same day each week. People come back when they know when to look. - Say what happens.
Give each episode a title that says what happens. Episode three tells a stranger nothing. A title about what actually happens gives them a reason to press play. - Two sentences, then the links.
Under each episode, write two sentences about what happens and who it is for. Then add the link to your group and your site. - Add chapters with timestamps.
On YouTube, you add chapters by putting timestamps in the description. People can jump to the part they care about, and they stay longer. - Your TV site sees every play.
Every episode also gets its own page on your T-V site, with the video, a short write-up and your free offer. It is the one place we see every play. And every video there has ad breaks before, in the middle and after. Your own offers fill them now, and partners and affiliates in your partnerships month. - Send it to your rooms.
Then send the show to your rooms. Your own group, the three groups from last week where the rules allow it, and five people you ask to share it. - Ask before you share in their group.
In other people's groups, ask a leader first. A leader who says yes might even show it at a meeting. A leader who gets surprised might ask you to stop. - Ship the shorts and the sizzle.
Full episodes still being filmed? Do not wait. This week ships the shorts and the sizzle, the short trailer for your show, and the schedule starts now. - Press Distribution pack.
Press the distribution pack button. We write titles, descriptions and tags for your first five episodes, ten short captions, and a thirty day schedule. - Look at your views each week.
Each week, look at your views. Notice which titles and which shorts pulled people in, and make more like those. - Take the check below.
Now take the short check below this video. Five questions, and you need four right to pass.
Check (5 questions, pass with 4)
- Which episode title works better?
- Episode 3
- She opens the bakery on two hours of sleep ✓
- New video
- Your full episodes are still being filmed. What ships this week?
- Nothing until the episodes are done
- One long blog article
- The shorts and the sizzle ✓
- You want to share an episode in a Rotary club you joined. What comes first?
- Ask a leader ✓
- Send it to every member without asking
- Print it on flyers
- Why does every episode also go on your TV site?
- Because YouTube requires it
- We see every play there, and its ad breaks carry your offers now and partners' later ✓
- Only so it looks nice
- One kind of short pulled far more views than the rest. What do you do?
- Stop making shorts
- Change everything at once
- Make more like that one ✓
Slides · 11 lines
Week 3 get-ahead: get the show seen
Open the video on its own page
Script
- Get the show seen
You finished week three early, so ten more things open up. They help more people find your show, and help the ones who found it stay. - Viewers who feel seen come back.
For your show, affinity is how close your viewers feel to you. Viewers who get answered and thanked come back for the next episode. - Answer, send, thank.
Answer every comment on every episode within a day. Send each episode by hand to twenty people it relates to. And thank viewers by name in your next short. - Pick the 20 for each episode.
Pick the twenty people for each episode on purpose. An episode about opening a shop goes to people who are opening one. Add one line about why you thought of them. - They know what they're about to watch.
Reality, for your show, means people know what they are about to watch before they press play. A clear title, a clear description, and a clear page. - Make every episode clear.
Rewrite your titles and descriptions to say what happens. Add chapters with timestamps to every episode. And give every episode its own page on your T-V site. - Name the moment.
Title each episode after its turning point, the moment people will talk about. Name each chapter after what happens in it, so a viewer can find the part they care about. - Reach people who haven't found you.
Communication, for your show, means reaching people who have not found you yet. The last four moves widen the net. - More shorts, more places.
Cut three more shorts from every episode. Start on one new platform. Pitch an episode to five newsletters in your niche. And share it in your week two groups, where the rules allow it. - Pitch one episode, with a reason.
When you pitch a newsletter, pick one episode and say in two sentences why their readers would care. A short pitch about their readers beats a long pitch about you. - Take the check below.
Now take the short check below this video. Five questions, and you need four right to pass.
Check (5 questions, pass with 4)
- A viewer leaves a comment on your newest episode. What is the affinity move?
- Ignore it, comments don't matter
- Answer it within a day ✓
- Paste the same reply on every comment
- Which is a reality move for your show?
- Upload with no description
- Use the same title for every episode
- Rewrite titles and descriptions to say what happens ✓
- You have one finished episode. How do you get more reach from it?
- Cut three more shorts from it ✓
- Upload the same episode again
- Wait for the next episode
- You pitch an episode to a newsletter. What works best?
- A long pitch about your whole life
- One episode, and two sentences on why their readers would care ✓
- The same message sent to every newsletter
- Who gets an episode about opening a shop, sent by hand?
- Twenty random people
- Only your family
- Twenty people who are opening a shop ✓
A month · Partnerships
Chalk · 14 lines
The A month: partnerships
Open the video on its own page
Script
- The A month: partnerships
This is your partnerships month. For the next thirty days, you build a circle of businesses whose growth is tied to yours. - Affinity is the A in the triangle.
Remember the triangle. Affinity is the corner for the people whose success is tied to yours. This month you turn that into signed partners. - You stop growing alone.
Right now, almost every sale depends on you finding the buyer yourself. A partner finds buyers for you, and when their business grows, yours grows with it. - The month closest to money
Of the three months, this one sits closest to money. A partner already has the customers you want, and those customers already trust them. It is also the month your business site gets built out: your offers with a working checkout, a page for partners, and your team set up on it. - Same people, something else to sell
A partner serves the same people you do but sells something else. Think of a wedding planner and a florist, or a personal trainer and a meal-prep cook. - Your partner group
In week one you build your partner group. You visit a networking group like B-N-I or your chamber, list ten businesses that fit, meet three, and sign at least one deal in writing. - White label
In week two you do it again through other people. You turn your method into steps someone else can run, and a partner offers it while you get paid as the vendor. - Tech and affiliate
In week three you add tech and affiliate links. You pick three tools you already use, join their programs, and say plainly that you earn from each link. - Launch it, count it, fix it
Week four is the same every month. You put out what you built, count what it did, and fix the one thing that did not land. - Signed partners and partner revenue
Your number this month has two parts. How many partners have signed a deal in writing, and how much money came in through them. - A lesson, a checklist, one piece we make
Every week works the same way. You watch the lesson, work the checklist, and approve the piece we make for you. Finish the list, and the get-ahead list opens. - Done for you, from your answers
We do the heavy part. In week one we find twenty businesses near you and draft the deal. In week two we write the partner version of your offer. In week three we find the programs that fit. - You meet them and you sign.
Your part is the part only you can do. You go to the meetings, you have the coffees, and you sign the deals yourself. - Take the check below the video.
Now take the five question check below this video. Pass four of five, and then start on week one, your partner group.
Check (5 questions, pass with 4)
- What is the affinity month about?
- Getting more followers
- Partners whose growth is tied to yours ✓
- Writing your book
- A florist wants a partner. Which one fits best?
- Another florist across town
- A wedding planner ✓
- A big online flower shop
- What number do you watch in the A month?
- Group members and show views
- Podcast episodes out
- Signed partners and partner revenue ✓
- Why is partnerships the month closest to money?
- Partners already have customers who trust them ✓
- Partners pay you to join
- Affiliate links pay before anyone buys
- Your partners are signed, and you want to sell your method without doing every job yourself. Which week covers that?
- Week 1, your partner group
- Week 2, white label ✓
- Week 4, launch it
Chalk · 15 lines
Week 1: your partner group
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Script
- Your partner group
Week one of your partnerships month. You find businesses that serve your people, you meet them, and you sign a deal in writing. - Same people. Sells something else.
A good partner passes one test. They serve the same people you do, and they sell something you do not sell. If they sell what you sell, keep looking. - Pairs that work
A few pairs that work. A wedding planner and a florist. A personal trainer and a meal-prep cook. A real estate agent and a moving company. A hairstylist and a makeup artist. - List ten businesses.
Now list ten businesses that fit you. Ask yourself who your client buys from just before they come to you, and who they buy from right after. - Visit a networking group.
The fastest place to find them is a networking group. Visit a B-N-I chapter or your chamber of commerce. Both are built for local business owners to meet each other. - Visit first. Join if it fits.
Many groups let you visit as a guest before you pay to join. Go once, watch how they pass referrals, and decide if your people are in that room. - Meet three of them this week.
Pick three businesses from your list and meet them this week. A coffee is enough. Ask about their best client, and listen for the people you both serve. - Send them someone first.
The quickest way to earn a referral is to send one first. When a partner sees a client arrive from you, they start looking for clients to send back. - Two simple ways to set it up
There are two simple ways to set up the deal. Referrals both ways, where you each send clients to the other. Or a percentage, where one of you pays the other a share of each sale. - Put the deal on one page.
Whatever you agree, put it on one page in writing. Who sends what to whom. What gets paid, and when. How you track referrals. And how either of you can end it. - Give each partner a tracked link.
Give every partner their own tracked referral link. When a client books through it, you both know where that client came from, and nobody argues about who sent who. - A wedding, start to finish
Follow one referral. A bride books the wedding planner. The planner sends her the florist's link. She books the florist, and the planner gets the share they agreed on. - Partner finder
Press the partner finder on your dashboard. We find twenty matching businesses near you, write the intro message, and draft the one-page deal for you to approve. - You meet them. You sign.
You meet the partners and you sign the deals. After that, write down every referral in and out each week, so you can see which partners are working. - Take the check below the video.
Take the five question check below this video. Then start on your week one checklist.
Check (5 questions, pass with 4)
- You are a personal trainer. Which business is a partner?
- A gym that sells personal training
- A meal-prep cook ✓
- Another trainer in your town
- What should you do before you ask a partner for a referral?
- Send them a referral first ✓
- Ask them for a fee
- Wait until they send you one
- You and a partner agreed on a deal with a handshake. What is missing?
- Nothing, a handshake is enough
- A shared logo
- One page in writing: who sends what, what's paid, how it ends ✓
- Why give each partner their own tracked referral link?
- It looks better on social media
- So you both know which clients came from them ✓
- Networking groups require it
- You visit a networking group as a guest and nobody there serves your people. What do you do?
- Try another group or your chamber ✓
- Join anyway and pay the fee
- Give up on partners
Slides · 10 lines
Week 1 get-ahead: a bigger partner group
Open the video on its own page
Script
- Make your partner group bigger
Your week one list is done, so your get-ahead list is open. It grows your partner group in three parts. Getting closer, getting it clear, and reaching more partners. - Get closer to every partner
First, get closer. Have a one on one coffee with every new partner. Send each of them a referral before you ask for one. And feature a partner in one of your shorts. - Put a partner on your show.
A partner short is easy to film. A wedding planner films the florist setting up the tables. Their people see you, your people see them, and you both get new eyes. - Get it clear and in writing
Second, get it clear. Write one page on who a good referral is for you. Write down each partner's ideal client. And put every deal in writing. - A clear ask gets a clear referral.
A partner can only send what they can picture. Anyone who needs a cake is hard to picture. A couple planning a spring wedding is easy. - Reach more partners
Third, reach more. Visit two more networking groups as a guest. Ask every partner for one intro. Give a partner a spotlight in your group each month. And log every referral. - Every partner knows other partners.
Asking for an intro takes one question. Who else do you know who serves the same people we do? Many owners can name someone on the spot. - Log referrals every week.
Keep a simple log every week. Who sent the referral, who got it, whether they bought, and what was paid. After a month, you can see which partners are worth your time. - One item at a time
You do not need all ten this week. Pick one, do it, and tick it on your ninety days tab. Then pick the next one. - Take the check below the video.
Take the five question check below this video. Then pick your first get-ahead item and start.
Check (5 questions, pass with 4)
- What goes on your one page about a good referral?
- Your logo and colors
- Who a good referral is for you, so partners can picture them ✓
- A price list for partners only
- Which ask will get you better referrals?
- Everybody in town
- Anyone who needs a cake
- Couples planning a spring wedding ✓
- How do you find more partners through the ones you have?
- Ask each one who else serves the same people ✓
- Buy a list of businesses
- Wait for them to find you
- Why feature a partner in one of your shorts?
- It fills time in an episode
- Each of you is seen by the other's people ✓
- Partners must be featured by the deal
- What goes in your weekly referral log?
- Who sent it, who got it, did they buy, what was paid ✓
- Only the referrals you received
- How many meetings you went to
Chalk · 14 lines
Week 2: white label
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Script
- White label
Week two is white label. You take what you already do well, and you let other businesses offer it to their own clients. - Do it again through other people.
White label means you do it again through other people. A partner offers your method to their clients, and you get paid as the vendor behind it. - A trainer and a gym
Say you are a personal trainer with a six week plan that works. A gym nearby offers your plan to its members. The gym earns more per member, and you get paid for every person on the plan. - It works in almost any field.
It works in almost any field. A café sells a baker's cakes on its own menu. A property manager runs a plumber's yearly checklist. A salon pays a stylist to train its new staff. - What a partner gets
A white label offer comes in three shapes. A service, where you do the work for their clients. A training, where you teach their team. Or a tool, like a checklist or a template. - Write your method as steps.
Start by writing your method as steps, clear enough that someone could follow them without you in the room. If a step is only in your head, it is not written yet. - Hand it over and watch.
Then hand your steps to a friend and watch them try. Wherever they get stuck is the step you need to rewrite. - Vendor price and partner share
Next, set the money. Your vendor price is what you get. The partner sets what their client pays, and the difference is the partner's share. - Both sides have to win.
Make sure both sides win. If your price leaves the partner too little, they will stop offering it. If it leaves you too little, you will stop wanting to do it. - Offer it to one partner from week 1.
Offer it first to one partner you met in week one. They already know you, so the first yes comes easier. - Run it one time.
Run it once as a pilot. One partner and a few of their clients. Then sit down together and look at what worked and what you would change. - White-label kit
Press the white label kit on your dashboard. We write the partner version of your offer, the offer page, a price sheet and the deal terms, all from your own method. - You pick the partner and run the pilot.
Your part is choosing the partner, agreeing on the price, and running that first pilot yourself, so you see every place it could break. - Take the check below the video.
Take the five question check below this video. Then start on your week two checklist.
Check (5 questions, pass with 4)
- What does white label mean?
- Doing it again through other people ✓
- Putting your logo on everything
- Giving your method away for free
- A friend follows your written steps and gets stuck on step three. What next?
- Do step three for them every time
- Rewrite step three until they can follow it ✓
- Drop the white-label idea
- Your vendor price leaves the partner almost nothing. What is likely to happen?
- They sell it harder
- Nothing changes
- They stop offering it ✓
- Who is the best first partner for your white-label offer?
- A stranger with a big email list
- A partner from week 1 who already trusts you ✓
- A competitor who sells what you sell
- Why run it once as a pilot before offering it widely?
- To see what works and fix what breaks with one partner ✓
- A pilot lets you charge more
- Partners won't look at anything else
Slides · 10 lines
Week 2 get-ahead: a bigger white label
Open the video on its own page
Script
- Make your white label bigger
Your week two list is done, so your get-ahead list is open. It grows your white label offer in three parts. Proving it works, making it easy to run, and offering it to more businesses. - Prove it with one partner
First, prove it. Run a free pilot for one partner's clients. Get a testimonial from it. And meet the people on the partner's staff who will offer it. - The staff do the selling.
The owner says yes, but the staff talk to the clients every day. Meet them, answer their questions, and make sure they like what they are offering. - Ask while the result is fresh.
Ask for a testimonial as soon as the pilot shows a result, while it is fresh. A short video or a few lines from the partner or one of their clients is enough. - Make it easy to run
Second, make it easy to run. Turn your method into a one-page checklist others can follow. Set your vendor price and the partner's share. And record a short training for their team. - Record the training once.
Record the training once. New staff can watch it any time, and you are not teaching the same thing every week. - Offer it to more businesses
Third, offer it to more. Pitch five more businesses with your pilot results. Give the offer its own page. Make a flyer with both your names. And ask the partner to announce it to their list. - Lead every pitch with the pilot.
When you pitch, lead with the pilot. What you did, for how many clients, and what happened. A real result from a business like theirs is easier to say yes to. - One item at a time
You do not need all ten this week. Pick one, do it, and tick it on your ninety days tab. Then pick the next one. - Take the check below the video.
Take the five question check below this video. Then pick your first get-ahead item and start.
Check (5 questions, pass with 4)
- Your pilot just got a great result for a partner's client. When do you ask for a testimonial?
- Right away, while it's fresh ✓
- In six months
- Only if they offer one
- Why meet the partner's staff?
- They set your vendor price
- They sign the deal
- They are the ones who talk to clients about it ✓
- Why record a short training for the partner's team?
- Video looks more professional
- New staff can watch it any time without you teaching it again ✓
- It replaces your written steps
- You are pitching five more businesses. What do you lead with?
- Your price
- The pilot: what you did and what happened ✓
- How many years you've been in business
- Which get-ahead item makes your offer easier for others to run?
- A co-branded flyer
- A testimonial
- Your method as a one-page checklist ✓
Chalk · 14 lines
Week 3: tech and affiliate
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Script
- Tech and affiliate
Week three is tech and affiliate links. These can earn while you are busy with something else. - A link that pays you a share.
An affiliate link is a link with your code in it. When someone buys through it, the company pays you a share. How much depends on the program. - List the tools you already use.
Start with the tools you already use. Your booking app, your camera and mic, the software you run your business on, and the supplies you buy every month. - Real examples
A fitness coach links the bands they train with. A baker links the mixer on their counter. A hairstylist links the booking app their clients already use. - Three programs. No more for now.
Join the affiliate program for three of them, and only three for now. Pick what your people really need first, and look at what it pays second. - Read each program's rules.
Before you join, read each program's rules. What it pays, how long a click counts for you, and where you are allowed to share the link. - Promote only what you use.
Promote only what you have used yourself. If a tool lets someone down, they remember who sent them to it. - A disclosure line next to every link
Next to every link, say plainly that you earn from it. Something like, I earn a share if you buy through this link. Put it right beside the link, where people see it. - Put the links where people look.
Put your three links on your slash M page with the disclosure line, then in your episode descriptions and your emails. - Use one tool in an episode or a short.
Then use one tool on camera, in an episode or a short. Show it working, and say what you like about it and what you do not. - Check your clicks.
At the end of the week, check each program. Look at the clicks, the sales, and what it paid you. Then decide which links stay. - Drop the one that doesn't earn.
When a link gets clicks but no sales for weeks, drop it, and swap in a tool your people keep asking you about. - Affiliate stack
Press the affiliate stack on your dashboard. We find programs that fit your niche, what each one pays and where each link goes, and we write your disclosure line. - Take the check below the video.
Take the five question check below this video. Then start on your week three checklist.
Check (5 questions, pass with 4)
- Which tool should you promote first?
- The biggest payout, even if you've never tried it
- A tool you use every week that your people need ✓
- Any company that emails you an offer
- Where does your disclosure line go?
- Right next to every link ✓
- Only on your site's legal page
- Only in your first email
- You found twelve programs that pay well. What do you do this week?
- Join all twelve
- Join three that fit what your people need ✓
- Join none until you have more followers
- A baker shows her mixer in a short with her link below. What should she say?
- Nothing about the link
- That it's the best mixer in the world
- That she earns a share if people buy through her link ✓
- One link gets clicks but no sales for weeks. What do you do?
- Drop it and try a tool your people ask about ✓
- Add it to more places without checking
- Take the disclosure line off it
Slides · 11 lines
Week 3 get-ahead: affiliate links that earn
Open the video on its own page
Script
- Make your links earn more
Your week three list is done, so your get-ahead list is open. It makes your affiliate links more useful in three parts. Earning trust, keeping it clear, and reaching more people. - Earn trust first
First, earn trust. Use every product yourself before you promote it. Film a short, honest review of each one. And answer questions about them in your group. - Say who should skip it.
An honest review covers three things. What the tool does well, what it does not do, and who should skip it. Saying who should skip it makes people believe the rest. - Keep it clear
Second, keep it clear. Stay with three programs that fit your viewers. Put a disclosure line next to every link. And list the tools you really use on your slash M page. - Say you earn from it, every time.
Say that you earn from the link every time. In writing next to the link, and out loud when you mention it on camera. Rules differ by platform and place, so check each one. - Reach more people
Third, reach more people. Add your links to every episode description. Put one tool in each of your email sequences. Make a my setup short. And check your clicks every week. - Walk through your kit.
A my setup short is simple to make. Walk through the tools on your desk or in your kit, one sentence each, and point to the links in the description. - Put a tool where it helps.
Put one tool in each email sequence, where it helps the reader. A welcome email for new clients can mention the booking app they will use with you. - Keep what earns. Drop what doesn't.
Every week, look at the clicks, the sales, and what each link paid. Keep the ones that earn, and drop the one that does not. - One item at a time
You do not need all ten this week. Pick one, do it, and tick it on your ninety days tab. Then pick the next one. - Take the check below the video.
Take the five question check below this video. Then pick your first get-ahead item and start.
Check (5 questions, pass with 4)
- What makes an honest review believable?
- Saying who should skip the tool ✓
- Only saying good things
- Showing the payout
- You mention a tool out loud in a video and the link is in the description. Do you say you earn from it?
- Only in the description
- Yes, in writing by the link and out loud ✓
- No, the platform handles it
- A company offers a big payout for a product you have never tried. What do you do?
- Promote it this week
- Put it on your link page with no disclosure
- Use it yourself first, then decide ✓
- What is a "my setup" short?
- A walk through the tools you really use, with links below ✓
- A list of every program you joined
- An ad the company sends you to share
- Your weekly check shows a link with clicks but no sales for weeks. What now?
- Keep it forever
- Drop it and try a tool your people ask about ✓
- Add five more links like it
R month · The person
Chalk · 14 lines
The R month: you, your big idea and your name
Open the video on its own page
Script
- Your R month is about you.
This is your reality month, and it is about you. Your personality, your big idea, and your name in the places that matter. - People buy from someone they understand.
People buy from someone they understand. Your show gets their attention, and this month helps them understand who you are and what you stand for. It is also the month your personal site gets built out, the page an agent, a booker or a reporter looks at first. - A podcast, a book, your name out
The month has four weeks. Week one is your podcast. Week two is the book. Week three gets your name out. In week four you launch it, count it and fix it. - Your podcast shows how you think.
Your podcast lets people hear how you think and how you talk. You pick one format you can keep every week, so listeners know what they are getting. - Your big idea, in a real book
The book holds your big idea, who you are and how you want to change things. It goes out on Kindle, in paperback, and on Audible, read by you. - The ebook was the start.
You already started this. Your story answers and your early ebook are the raw material, so the book does not begin with a blank page. - Your name in the right places
Week three puts your name where it counts. Local press, guest spots on other podcasts, the licenses the top people in your field hold, and the best-paying jobs and contracts you can apply for. - Picture a plumber.
Picture a plumber with a weekly podcast that answers home repair questions, a short book on how to hire a plumber you can trust, and a story in the local paper. Now people in town know her name. - Each week works the same way.
Each week works the same way. A short lesson, a checklist, one piece we make for you to approve, and the part only you can do. - We draft it. You approve it.
We make the podcast launch kit, the book plan with a first chapter, and a press kit with outlets to pitch. You read each one, change what does not sound like you, and approve it. - Some of it has to be you.
Some of this only you can do. Your voice on the podcast, your own words in the book, and your name on every application you send. - Finish early and more opens up.
Tick a week's checklist early, and a get-ahead list opens for that week. It comes in three parts, affinity, reality and communication, the same triangle in a smaller size. - What you count this month
Count three things this month. Whether the book is up, how many podcast episodes are out, and how many press hits you got. - Take the check below the video.
Take the short check below this video. Then open week one and start your podcast.
Check (5 questions, pass with 4)
- What is the R month about?
- Your group and your platforms
- You: your personality, your big idea and your name ✓
- Partners who send you clients
- Why does a month about you help you sell?
- People buy from someone they understand ✓
- Books always earn more than coaching
- Reporters decide who gets clients
- We send you a first chapter that does not sound like you. What do you do?
- Approve it, it is only a draft
- Skip the book this month
- Rewrite it in your own words ✓
- At the end of the month, which numbers tell you how it went?
- Followers on one app
- Book up, podcast episodes out and press hits ✓
- Hours you worked
- You tick week 1's checklist on day 4. What opens?
- The get-ahead list for week 1 ✓
- Month 4
- Week 3
Chalk · 14 lines
Week 1: your podcast
Open the video on its own page
Script
- Your podcast
Week one of your reality month is your podcast. A name and a promise, a format you can keep, and episodes going out every week. - People hear how you think.
Your show lets people watch you. Your podcast lets them hear how you think, how you talk, and what you care about, for a long stretch at a time. - A name people remember
Start with the name. Pick one that says what the show is about, or one built on your own name. Say it out loud, and make sure it is easy to spell. - One line: who it's for, what they get
Then write the promise in one line, who it is for and what they get. A plumber might say, straight answers for people fixing up an old house. - Pick a format you can keep.
Now pick a format you can keep every single week. The same parts in the same order, so people know what they are getting when they press play. - A baker's five-part format
A baker's format could go like this. A quick hello and the week's question. A story from the kitchen. The guest or the deep dive. One listener question. And one thing to try this week. - Pick a length you can always hit.
Keep it small enough to keep. Twenty good minutes every week does more for you than an hour you only manage once a month. - Record two this week.
Record episodes one and two this week. Episode one says who you are and why this show exists. Episode two is your first real topic, done the way every episode will be done. - Use what you have.
Use the gear you already have. Your phone or a simple microphone, a quiet room, and soft things like a couch or curtains to cut the echo. - Book two guests.
Book two guests this week. A partner who serves the same people you do, a client or student with a real result, or someone your listeners already look up to. - Keep the invite short.
Keep the invite short. Who you are, what the show is, why you want them on it, and two dates that work. We write the invite for you. - Apple Podcasts, Spotify, YouTube
Then publish. Your podcast host gives you one feed, and you send that feed to Apple Podcasts and Spotify. The video version goes on YouTube. Wherever it asks for the network, put Reality Show dot com. - Your podcast launch kit
Press the podcast launch button and we write the kit. Five name ideas, the promise, a five-part format, outlines for episodes one to four, a guest invite, and the show description. - Take the check below the video.
Only you can talk into the microphone, so record episode one this week. Take the check below this video first.
Check (5 questions, pass with 4)
- A fitness coach travels a lot. Which podcast format fits best?
- An hour-long interview with a new guest every week
- Twenty minutes with the same parts every week ✓
- Whatever feels right that week
- Which is a good one-line promise?
- The best podcast you will ever hear
- Talking about whatever comes up
- Short workouts and straight talk for busy parents ✓
- What should episode 1 cover?
- Who you are and why this show exists ✓
- A long list of your prices
- Your thoughts on your competitors
- Where does RealityShow.com go when you publish?
- In every episode title
- Wherever the details ask for the network ✓
- Nowhere, it is only your show
- You don't own a studio microphone. What do you do?
- Record on your phone in a quiet room with soft things around ✓
- Wait until you can rent a studio
- Record in the kitchen with the fan on
Slides · 10 lines
Get ahead: your podcast
Open the video on its own page
Script
- Make your podcast bigger.
You ticked the podcast checklist, so the get-ahead list is open. It has three parts, affinity, reality and communication, the same triangle in a smaller size. - One item at a time
There are ten items, and you do not have to do them all at once. Start with the one you can do today, tick it, and pick the next. - Ask for voice questions.
Start with affinity, the bond with your listeners. Ask them to send in short voice questions, then play one and answer it on the show. - Say their names. Bring on students.
Say three listeners' names in every episode, from comments, reviews or messages. And have two of your academy students on as guests, so people hear what working with you does. - Your promise, in one line
Reality is how clearly people understand the show. Write the one-line promise and say it near the start of every episode, so a new listener knows why they are there. - Same five parts, every time
Keep the same five-part format in every episode. When people know what comes next, they settle in and keep listening. - Record a trailer.
Record a short trailer that says who the show is for and what they get. It is often the first thing a new listener plays, so make it clear. - Guests who bring an audience
Communication is reaching more people. Book four guests who have their own audiences. When the episode is out, they share it with their people, and some of those people stay. - Shorts, and other people's shows
Cut three shorts from every episode. Be a guest on two other podcasts. And make sure the show is listed on Apple Podcasts, Spotify and YouTube, with Reality Show dot com as the network. - Take the check below the video.
Take the check below this video, then pick your first get-ahead item and tick it when it is done.
Check (5 questions, pass with 4)
- A listener sends a voice question about a leaky tap. What do you do with it?
- Delete it, the show is yours
- Play it and answer it on the show ✓
- Answer privately and never mention it
- Which guest helps you reach the most new listeners?
- Someone with their own audience who will share the episode ✓
- A friend who never listens to podcasts
- Nobody, guests take too much time
- Why keep the same five-part format every episode?
- Spotify requires it
- It is cheaper to record
- People settle in when they know what comes next ✓
- Which part of the get-ahead list is about the bond with your listeners?
- Communication
- Affinity ✓
- Reality
- You have one free hour today. What is the best use of it?
- Pick one item, do it and tick it ✓
- Wait until you can do all ten
- Re-record episode one
Chalk · 15 lines
Week 2: the book
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Script
- The book
Week two is your book. Your big idea, one true story in every chapter, and the finished book on Kindle, in paperback and on Audible. - Who you are and what you want to change
The book is the big idea of who you are and how you want to change things. Your early ebook was the start. This one goes everywhere people buy books. - Say it in one sentence.
Write your big idea in one sentence before anything else. If you cannot say it in one sentence, the chapters will wander. - A hairstylist's big idea
A hairstylist's big idea might be that the way you wear your hair changes the way you walk into a room. Every chapter comes back to that one line. - Ten to twelve chapters
Next comes the outline. Ten to twelve chapters, each with a title and two lines on what it covers. We draft it, and you approve it or change it. - Every chapter gets a true story.
Every chapter gets one true story from your own life. The lesson is what readers learn, and the story is what they remember and tell their friends. - We write the first draft.
We write the first draft from your answers and your story, and nothing else. No made-up people and no made-up events. - Then you rewrite it in your words.
Then you rewrite every chapter in your own words. Readers can tell when a book does not sound like the person on the cover, so your voice has to be in it. - Read it out loud, then fix it.
The easiest way to rewrite is to read each page out loud. Change any line you would never say, add the details only you know, and cut what does not sound like you. - A cover that reads small
Your cover has to make sense as a tiny picture on a phone screen, so keep it to the title and one clear image. We make it, and you approve it. - Kindle and paperback
The finished book goes up as a Kindle ebook and as a paperback. Each store has its own rules for files and covers, so check them before you upload. - Record the Audible version yourself.
Then you record the Audible version in your own voice. People listen in the car and on walks, and hearing you read your own story builds trust. - One chapter at a time
Record one chapter at a time, in the same quiet room, at the same distance from the microphone. Keep water nearby, and check the program's sound rules before you start. - Your book builder
Press the book builder button and we write the big idea, three title ideas with our pick, the full outline, and a first chapter for you to rewrite. - Take the check below the video.
Take the check below this video. Then write your big idea in one sentence, before you read a single chapter.
Check (5 questions, pass with 4)
- What do you write before chapter one?
- The big idea in one sentence ✓
- The back cover
- The thank-you page
- A baker reads our draft of chapter three. It is smooth but does not sound like her. What should she do?
- Publish it, smooth is better
- Rewrite it in her own words ✓
- Ask us to make it even smoother
- What goes in every chapter?
- A quote from a famous person
- A list of your prices
- One true story from your own life ✓
- Who reads the Audible version?
- A computer voice
- You, in your own voice ✓
- Whoever is cheapest
- Your chapters keep drifting into different topics. What is the likely cause?
- The big idea is not clear in one sentence yet ✓
- The cover is wrong
- The book is too short
Slides · 10 lines
Get ahead: the book
Open the video on its own page
Script
- Make your book bigger.
You ticked the book checklist, so the get-ahead list is open. Affinity is your first readers, reality is a clear book, and communication gets it to more people. - Ten first readers
Send chapter one to ten readers and ask what they felt while reading. Where they got bored, where they laughed, and where they wanted more. - Thank them. Start a launch team.
Thank the readers who help, by name, in the book. Then start a launch-team group, a small group of people who want the book to do well and will tell others when it comes out. - The big idea comes first.
Reality means the book is easy to understand. Write the big idea in one sentence before chapter one, and check every chapter against it. - A true story in every chapter
Put one true story from your life in every chapter. A fitness coach might tell the day she could not climb her own stairs. Change names when you need to, and keep the story true. - Test the title on 20 people.
Test your title and subtitle on twenty people. Show them two or three choices and ask which book they would pick up, and why. - Read a chapter as a short.
Communication gets the book in front of more people. Read part of a chapter out loud on camera and make it a short, so people hear your voice and want the rest. - Pre-orders and early reviews
Open pre-orders so people can buy before launch day. Ask ten people for early, honest reviews, and check each store's review rules before you ask. - Local bookstores and libraries
Bring the book to local bookstores and libraries. Walk in with a copy, ask who decides what goes on the shelf, and offer to do a reading. - Take the check below the video.
Take the check below this video, then pick your first get-ahead item and tick it when it is done.
Check (5 questions, pass with 4)
- You send chapter one to ten readers. What do you ask them?
- Whether it is good enough to sell
- What they felt while reading it ✓
- To fix the spelling
- What is a launch team?
- A printing company
- A list of bookstores
- A small group who want the book to do well and will tell others ✓
- You can't pick between two titles. What does the get-ahead list say to do?
- Test them on twenty people ✓
- Pick the longer one
- Flip a coin
- Before asking people for early reviews, what should you check?
- Your follower count
- Each store's review rules ✓
- Nothing, just ask
- A local bookstore owner seems interested. What helps most?
- Bring a copy and offer to do a reading ✓
- Email a link and wait
- Ask them to buy fifty copies up front
Chalk · 15 lines
Week 3: get your name out
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Script
- Get your name out
Week three gets your name out. The press, the credentials the top people in your field hold, and the best-paying jobs and contracts you can go after. - Every one raises what you're worth.
Every story about you, every credential, and every big job raises what you are worth. People take you more seriously when others already do. - One page about your show launch
Start with a press release about your show launch. One page that says who you are, what is new, why it matters to local people, and how to reach you. - Ten local outlets first
Send it to ten local outlets first. The local paper, local radio, the local TV station, and the neighborhood and business newsletters. Local reporters want local people. - Give them a story they can use.
Write each reporter a short email with one story angle and your phone number. A fitness coach who runs free workouts in the park for seniors is a story a reporter can use. - Pitch three podcasts.
Then pitch three podcasts to be a guest. Pick shows your people already listen to, say what you would talk about, and send them your best episode. - What do the top people hold?
Now look at the top people in your field. Write down the licenses, certificates and memberships they hold. That list shows you where to go next. - Sign up for the first one.
A plumber might work toward a master license. A hairstylist might take an advanced color course. Pick the first one on your list and sign up this week. Finishing can take longer, and that is fine. And join Toastmasters, so speaking to a full room starts to feel normal. - Apply for three of the best-paying ones.
Then find the highest-paying jobs and contracts in your field, and apply for three. A baker could bid on catering for a hospital or a big company. A plumber could bid on a city or school contract. - You learn what the top asks for.
Apply even if you are not sure you will get it. You see what the top of your field asks for, and every no shows you what to work on next. - Endorse, and get endorsed.
Endorsements go both ways. Recommend one product or person you really use, and ask a respected person in your field for a line you can quote. - Agents and bureaus
Now go after representation. A literary agent for your book, a speakers bureau for talks, maybe a talent agent. Send your book to five literary agents, and your speaker page and reel to two bureaus. - One paragraph, real numbers
Cut your bio to one paragraph with real numbers. A baker might write eleven years baking, four hundred wedding cakes, and one shop on Main Street. Use your own true numbers, and put the same bio everywhere. - Your press kit
Press the press kit button and we search the web for you. You get the press release, your bio and one-sheet, thirty outlets and podcasts to pitch, the licenses for your field, and five top jobs with where they are listed. The speaker kit button adds three talk topics, a script for your speaking reel, the nearest Toastmasters club, and the agents and bureaus to send to. - Take the check below the video.
Only you can send the pitches, sign up and apply, so do that this week. Take the check below this video first.
Check (5 questions, pass with 4)
- Where should your press release go first?
- National magazines
- Ten local outlets ✓
- Only your own group
- A plumber wants to raise what he is worth. Which step fits this week?
- Sign up for the license the top plumbers hold ✓
- Lower his prices
- Wait for someone to notice him
- You apply for a big contract and get a no. What now?
- Stop applying, it was a sign
- Only go after small jobs from now on
- Use what they asked for to see what to work on next ✓
- Which bio follows the rule?
- Passionate expert who loves helping people
- Nine years as a trainer, 300 clients, two gyms ✓
- A world-class coach like no other
- What should you endorse?
- Only products and people you really use ✓
- Any product that pays you
- Nothing, ever
Slides · 11 lines
Get ahead: your name out
Open the video on its own page
Script
- Get your name further.
You ticked the checklist for getting your name out, so the get-ahead list is open. Affinity is the people in your field, reality is proof of who you are, and communication is more pitches going out. - Thank every reporter.
When a reporter writes about you, send a short thank-you email after the story runs. A reporter who liked working with you is more likely to call again. - Endorse, and show up.
Endorse one product or person you really use, in a short or a review. And show up at one industry event, where the top people in your field meet each other. - List the credentials.
Reality is proof of who you are. Look up five of the top people in your field and list the licenses and certificates they hold. - Sign up for the first one.
Then sign up for the first one on your list. Signing up is the step for this week, and finishing can take as long as the course takes. - Your bio, one paragraph
Cut your bio to one paragraph with real numbers. Years in the work, people you have served, and results you can stand behind. Use the same bio on every site and every pitch. - Pitch three local reporters.
Communication is more pitches going out. Pitch three local reporters a story, one short idea each, about something happening in their town. - Answer reporter requests.
Join a reporter-request service, where reporters ask for people to quote. Answer three requests a week, and only the ones where you really know the answer. - Big jobs and agents
Apply for three of the top-paying jobs or contracts in your field. Ask two agents or bookers for a call. And keep a simple list of every pitch you send and every answer you get. - Count your press hits.
Count every story, mention and guest spot as a press hit. That number goes in Messages at the end of the month. - Take the check below the video.
Take the check below this video, then pick your first get-ahead item and tick it when it is done.
Check (5 questions, pass with 4)
- A local reporter wrote a story about your show. What is the get-ahead step?
- Ask for a second story the next day
- Send a short thank-you email ✓
- Share it and never contact them
- You joined a reporter-request service. Which requests do you answer?
- Every single one
- None, just read them
- Only the ones where you really know the answer ✓
- What counts as done for the credential step this week?
- Signing up for the first one ✓
- Finishing the whole license
- Reading about it online
- Your bio says "passionate, results-driven expert". What should you change?
- Make it longer
- Use real numbers like years and people served ✓
- Add more describing words
- Why keep a list of every pitch and answer?
- So you know who to follow up with and what worked ✓
- Reporters ask to see it
- To put it on your site
Shared lessons
Slides · 11 lines
Week 4: launch it, count it, fix it
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Script
- Launch it, count it, fix it.
Every month ends the same way. In weeks one to three you build, and in week four you launch it, count it and fix it. - Building is half the job.
Building something is half the job. A group nobody joins, or a book nobody reads, does nothing for you yet. Week four puts it in front of people. - Put out what you built.
First, launch it. In the platforms month, you open the doors on your group and push the show. In the partnerships month, you turn on the deals and the links. In the month about you, the podcast, the book and the press go out. - Every month has one number.
Then count it. Platforms counts group members and show views. Partnerships counts signed partners and the money they bring. The month about you counts the book, the podcast episodes and the press. - Write down the real number.
Write down the real number, even if it is small. A plumber with twelve people in his group knows where he stands. A plumber who guesses does not. - Two short lists in Messages
Next, write two short lists in Messages, what worked and what did not. A fitness coach might write that her morning shorts got views and the evening ones did not. - Fix the one thing that did not land.
Now pick the one thing that did not land, and fix it before the next month opens. Pick one, so it gets done properly. - Fix what sits closest to your number.
If you are not sure which one, fix what sits closest to your number. If people watch your shorts but cannot find the link to your group, fix the link before anything else. - Send us your number.
Last, tell us your number for the month in Messages. We read every one, and we use it to plan what we help you with next. - The next month opens.
Then the next month opens, and you start again at week one, with everything you built still working for you. - Take the check below.
That is week four. Take the five question check below this video, and you need four right to pass.
Check (5 questions, pass with 4)
- It's week 4 of the platforms month. What do you count?
- Group members and show views ✓
- Signed partners
- Press hits
- A baker's group got forty new members, but her shorts got almost no views. What goes in Messages?
- Only the forty members
- Both: what worked and what did not ✓
- Nothing until the numbers look better
- Three things did not land this month. How many do you fix in week 4?
- All three, half done
- None, the next month fixes it
- The one closest to your number ✓
- A hairstylist signed two partners, but neither has her referral link. What does she fix first?
- The links, so referrals can be tracked ✓
- Her logo
- She starts a new group
- When do you send us your number?
- Only if it's a good one
- At the end of week 4, in Messages ✓
- At the end of all 90 days
Slides · 12 lines
Your show on IMDb and the TV databases
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Script
- Your show on IMDb
Once your first episode is public, your show gets listed on I-M-D-b and the other T-V databases, the same way any other series does. - It starts with one public episode.
It starts the day your first episode is public, where anyone can watch it. Before that there is nothing to list, so getting episode one out comes first. - A public episode, and proof it's out
Each site has its own rules, and they change, so we check them every time. In general, they want a show people can watch, and a link that proves it is out. - You list it from your own IMDbPro account.
You add the show from your own I-M-D-b Pro account, in your own name. It costs about twenty dollars a month, and it keeps your listing yours. - RealityShow.com is the production company.
Reality Show dot com is credited as the production company. Our company page lists every show we make, so your show sits next to the others. - Your own IMDb name page
You get credited on the show as yourself or the host, and as a producer. That credit links your own name page on I-M-D-b to the show. - TMDB, TheTVDB, TVmaze
We also add your show to T-M-D-B, the T-V-D-B and T-V maze. Many apps and T-V guides pull their show details from these sites. - The listing kit
The listing kit button writes what these sites ask for. The title, the summaries, the genres, the cast and crew, the episode list and the proof links. You paste it into your account and tell us anything missing. - Point it all back to RealityShow.com.
Your part is to point everything back to us. Credit Reality Show dot com as the production company on your listing. Link your sites and your link page to your I-M-D-b page. And tag Reality Show dot com when you share the show. - People and Google know who you are.
When your sites, your I-M-D-b page and our company page all point to each other, people and Google can tell who you are, and that your show is real. - A fitness coach, looked up by name
Say a fitness coach meets a new client, who looks her up that night. They find her show, her name page and her sites, and all three agree with each other. - Take the check below.
Tick the listing items as they get done. Then take the five question check below this video.
Check (5 questions, pass with 4)
- When does your show go on IMDb?
- The day you sign up
- Once your first episode is public ✓
- After the 90 days end
- Who is credited as the production company?
- RealityShow.com ✓
- Nobody
- Your podcast host
- A plumber's show is listed, but his website never mentions his IMDb page. What should he do?
- Nothing, the listing is enough
- Make a second IMDb page
- Link his sites to his IMDb page and tag RealityShow.com ✓
- In general, what do the listing sites want before they add a show?
- A show people can watch, and proof it's out ✓
- A paid ad
- A thousand followers
- Why do the links between your sites and your IMDb page matter?
- They raise your price on their own
- They help people and Google know who you are ✓
- You need them to keep filming
Slides · 11 lines
Month 4: fifteen one-off wins
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Script
- Fifteen one-off wins
If you paid for your season in full, a fourth month opens on day ninety one. It holds fifteen wins, and each one is done once. - Do it once. It keeps working.
One-off means you do it once and it keeps paying off. You file a trademark once. You fill out a profile once. You send an application once. - In front of new people
Some wins put you in front of new people. A press release on a wire service, ten podcast pitches, the local morning show, five local events and a Ted-X application. - The show and the book travel
Some push the show and the book. Five web series festivals, free streaming channels, a sponsor deck sent to five sponsors, your Amazon author page and Goodreads, and a thirty day book tour on podcasts and local radio. - Your name, on record
And some put your name on record. Your Google knowledge panel, your Google Business Profile, three awards in your industry, the trademark on your brand name, and a round of testimonial videos with your academy students. - Some wins open the door for others.
Pick your order with care, because some wins open the door for others. The knowledge panel comes after your I-M-D-b page and your press are up, so the press release goes early. - Check the dates.
Next, look at the dates. Festivals, awards and Ted-X events take applications by a deadline, so check each one and put the closest dates near the top. - Start what takes a while.
Start the slow ones early too. A trademark takes a while to come back, so filing it in your first week means you are not waiting at the end. - Mix in the fast ones.
Then mix in quick ones, like your Google Business Profile and your Amazon author page. A baker can fill out both in an afternoon. - One or two a week
Do one or two a week. At that pace, all fifteen take about two to four months, and you tick each one on your ninety days tab as it gets done. - Take the check below.
That is month four. Take the five question check below this video, and you need four right to pass.
Check (5 questions, pass with 4)
- Who gets month 4?
- Everyone
- Seasons paid in full ✓
- Only people with a book
- When should you claim your Google knowledge panel?
- It does not matter
- First, before anything else
- After your IMDb page and press are up ✓
- A web-series festival closes in two weeks, and you planned it for week 8. What do you do?
- Move it near the top ✓
- Skip it
- Keep it in week 8
- Why file the trademark early?
- It's the cheapest one
- It takes a while to come back ✓
- IMDb needs it
- What pace works for the fifteen?
- One a month
- All fifteen in the first week
- One or two a week ✓
Your team
Slides · 13 lines
Your team: the three roles
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Script
- Your academy runs on three roles.
Every academy runs on three roles. Someone brings people in, someone makes the sale, and someone delivers what was sold. - Public relations: brings people in
Affinity is public relations, the person who brings people in. A great talker, good on camera, who already spends the day on social media. Their number is new leads in the door. - Communication officer: makes the sale
Reality is your communication officer, the person in sales. Someone who can explain your offer in plain words and then ask for the sale. Their number is enrollments. - Operations manager: runs operations
Communication is your operations manager, the person who runs operations. They keep delivery running so members get the results they were promised. At the start, that is usually you. Your number is members with a result this week. - Follow one person
Follow one person. Affinity greets a new lead by name and hands them over warm. Reality walks them through the offer and enrolls them. You get them the result. - Up to five people on your team
You can add up to five people. One person can cover two roles at the start, and anyone extra can be a helper who picks up items on your list. - Everyone gets their own login.
Everyone on your team gets their own login. They see their role, its number, and the ninety days list, so they can pick up work and tick it off. - Money and the agreement stay with you.
Your team never sees your money or your agreement with us. Those stay with you, the founder, and nobody else. - Hire people who live your purpose.
Hire the people who already live your purpose. Your biggest fans and your academy students come first, and a paid hiring ad is the fastest way to find more people like them. - First, the person who brings people in
Hire the person who brings people in first, because sales needs leads to work with. Once leads are coming in, add your salesperson. - A fitness coach's first two hires
Picture a fitness coach. Her first hire is a student who already makes workout videos every day. Her second is a student who loves talking to people and can explain the program. - Add them on your 90 days tab.
Add each person on your ninety days tab and pick their role. They get a login and a short video made for that role. - Take the check below.
That is your team. Take the five question check below this video, and you need four right to pass.
Check (5 questions, pass with 4)
- Which role brings people in?
- Reality
- Affinity ✓
- Communication
- Who holds communication?
- The operations manager ✓
- The salesperson
- A helper
- A team member asks to see the month's money. What do they see?
- Everything, once they've been there a month
- Half of it
- Nothing, team logins never show money or the agreement ✓
- You have no team yet. Who do you hire first?
- The person who brings people in ✓
- A salesperson
- Five helpers at once
- Where do you look for your first hire?
- A job board in another city
- Your own academy students ✓
- Your partners' staff
Slides · 11 lines
Your role: bringing people in
Open the video on its own page
Script
- You bring people in.
Welcome to the team. Your role is affinity, which means you bring people in the door. - A great talker who's at home on camera
This role fits a great talker who is easy to watch on camera, and who already spends a lot of the day on social media. - Stay in touch with the public.
The job is to stay in touch with the public and get people through the door. Every person who hears about the academy should hear from you. - Every day
Every day, you share new content, answer comments and messages, and greet every new lead by name. Then you invite people to the free offer and the next stream. - Every week
Every week, you plan the content for the week ahead, you run the group, and you hand every warm lead to the salesperson. - New leads in the door
You have one number, new leads in the door. Count it every week, and write it in Messages so the founder sees it. - New people in, new members joining
Done looks like new people coming in every week. New leads on the list, and new members joining the academy. - When is a lead warm?
A lead is warm when they ask about the academy, take the free offer, or say they want to talk. That is the moment to hand them over. - Hand them over with a note.
Hand them over with their name, how to reach them, and what they asked. Then tell the lead who is going to reach out, so the call is expected. - A baker's academy
Say you work for a baker's academy. Someone comments on a cake video asking how to start. You answer, greet them by name, send the free class, and pass them to sales with a note. - Take the check below.
That is your role. Take the five question check below this video, then open your list and start today.
Check (5 questions, pass with 4)
- What is your one number?
- Enrollments
- New leads in the door ✓
- Members with a result
- A stranger comments on a video asking how the academy works. What do you do?
- Wait for sales to see it
- Leave it for the weekly plan
- Answer, greet them by name, and invite them to the free offer ✓
- When is a lead ready to hand over?
- When they ask about the academy, take the free offer or want to talk ✓
- The second they follow you
- Never, you close them yourself
- What goes with a handoff?
- Only their first name
- Their name, how to reach them and what they asked ✓
- A discount code
- Which of these is your weekly job?
- Plan the week's content and run the group ✓
- Approve the done-for-you work
- Run the team meeting
Slides · 11 lines
Your role: sales
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Script
- You make the sale.
Welcome to the team. Your role is reality, which means sales. You help people understand the academy and decide to join. - Someone who explains plainly and asks
This role fits someone who can explain the offer in plain words, and who is not afraid to ask for the sale. - People understand three things.
Your job is to make sure people understand three things. The mission, the products and services, and the results they will get from using them. - Every day
Every day, you call and text the leads that affinity hands you. You walk each one through the mission, the offers and the results, and you ask them to enroll. - Every week
Every week, you follow up on every open lead, and you report three things. How many calls, how many sales, and why people said no. - Enrollments
Your one number is enrollments. Count it every week and write it in Messages for the founder. - A member who knows what they bought
Done looks like an enrolled member who knows what they bought and what it will do for them. Nobody should be surprised after they join. - Write down why people say no.
Write down why people say no. If five people in a week say the schedule does not work for them, the founder knows what to fix. - From yes to started
Once someone enrolls, welcome them, show them where to start, and tell the founder who joined and what they want, so the teaching starts right away. - A plumber's academy
Say you sell for a plumber's academy. A lead wants to start his own business. You explain the course and what he gets from it, answer his questions, and ask if he wants to join. - Take the check below.
That is your role. Take the five question check below this video, then call your first lead of the day.
Check (5 questions, pass with 4)
- What is your one number?
- New leads
- Enrollments ✓
- Group members
- A lead pays, but can't say what the course does for them. Is the job done?
- Only if they ask
- Yes, they paid
- No, they need to know what they bought and what it will do ✓
- Five people said no this week, all because of the schedule. What do you do?
- Report the reasons so the founder can fix it ✓
- Keep it to yourself
- Drop the price
- Where do your leads come from?
- You find them all yourself
- The founder's family
- The person in affinity hands them over ✓
- Someone just enrolled. What's next?
- Move to the next lead and say nothing
- Welcome them, show them where to start, and tell the founder ✓
- Ask them for a referral first
Slides · 11 lines
Your role: operations manager
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Script
- You run operations.
This one is for the operations manager. Your role is communication, which means you run operations and make sure the academy delivers what it promises. - Organized, and follows through
This role fits someone organized who follows through on every detail. At the start it is usually the founder. As the team grows, it can be someone else. - Deliver what the academy puts out.
Your job is to deliver everything the academy puts out to the world, so members get the results they were promised. - Every day
Every day, you keep filming and lessons on schedule, make sure every member gets what they paid for, and check the team's two numbers, new leads and enrollments. - Every week
Every week, you run the team meeting, clear whatever is stuck, and approve the done-for-you work waiting on your dashboard. - Members with a result this week
Your one number is members with a result this week. A result is something the member can point to, like a first client, a first sale, or a new skill. - Results, in the academy and on the show
Done looks like members getting the results they were promised, in the academy and on the show, where people can see it happen. - One short meeting a week
Keep the team meeting short. Go through each person's number, clear what is stuck, and agree who does what this week. - Results go back to affinity.
When a member gets a result, tell the person in affinity. With the member's yes, that result becomes the next video that brings people in. - A hairstylist's academy
Say you run a hairstylist academy. A student books her first paying client. You film her story with her yes, and affinity shares it that week. - Take the check below.
That is your role. Take the five question check below this video, and you need four right to pass.
Check (5 questions, pass with 4)
- Who holds communication?
- The salesperson
- The operations manager, often the founder at first ✓
- A helper
- What is your one number?
- Members with a result this week ✓
- Total followers
- Videos made
- A member books her first paying client. What do you do?
- Keep it private, always
- Wait until the season ends
- With her yes, pass it to affinity to share ✓
- Which of these is your weekly job?
- Greet every new lead
- Run the team meeting and approve the done-for-you work ✓
- Call and text every lead
- Enrollments dropped this week. Where do you look first?
- The reasons sales reported for each no ✓
- Nowhere, wait it out
- Hire five helpers
Slides · 11 lines
Welcome to the team: how this dashboard works
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Script
- You just joined a brand in the making.
Welcome to the team. You just joined someone who is building a known brand, with a reality show, an academy and a business under it. - Find them. Trust them. Buy from them.
Everything this team does helps people find the founder, trust the founder, and buy from the founder. Keep that in mind with every task. - Your dashboard has four tabs.
Your dashboard has four tabs. Start here is your first steps. Board is the team's work. Ninety days is the season plan. Messages is where you talk to the team. - Read your role card first.
Your role card sits at the top of the ninety days tab. It says what the job is, what to do every day and every week, and the one number you own. - Every task is a card.
On the board, every task is a card. Cards move from to do, to doing, to waiting, to done. Put your name on a card before you start it. - Move it to Waiting and say why.
If you get stuck, move the card to waiting, and write on the card what it is waiting on. Then nobody has to guess. - One calendar runs the team.
The team runs off one Google calendar that the founder shares with you. Every meeting, filming day and deadline goes on it. Turn on notifications on your phone. - Questions go in Messages.
Questions go in Messages, not in texts, so nothing gets lost. Say what you need and by when, and the team will answer. - Share your number before the team meeting.
Every week there is a short team meeting. Before it, share your number for the week in Messages. In the meeting, the team clears what is stuck and picks the next cards. - Three rules.
Three rules. Never take money, card numbers or passwords unless the founder tells you to. Keep the people you talk to private. And when you are not sure, ask in Messages before you act. - Take the check below.
That is the basics. Take the short check below this video, then go through each step on your Start here tab.
Check (5 questions, pass with 4)
- Where do you see the team's tasks?
- In Messages
- On the Board ✓
- In your email
- A card is stuck because you are waiting on a photo from the founder. What do you do?
- Leave it in Doing
- Delete it
- Move it to Waiting and write that it needs the photo ✓
- Where do meetings and filming days go?
- The team calendar ✓
- A sticky note
- Your own private calendar only
- Someone you're talking to offers to read you their card number. What do you do?
- Write it down
- Stop them and ask the founder in Messages ✓
- Put it in a card note
- What do you share in Messages before the weekly team meeting?
- Your number for the week ✓
- Nothing
- Your password
Running your team: five lessons
Slides · 11 lines
Running your team 1: the triangle is three people
Open the video on its own page
Script
- Look at what you've built.
Look at everything you have built so far. A show, a site, offers and an academy. It is complex, and most people never get this far. You did. - Three corners. Three jobs.
Remember the triangle. Communication is your show, with the short clips driving people to it. Reality is your site, where people learn who you are. Affinity is where that attention turns into money, and then the loop starts again. - Each corner is a person.
Here is the big idea. Each corner of that triangle is really a person. When you hire, you hand one corner to one person, and their job is to make that corner bigger. - Every job runs on an exchange.
Every job runs on an exchange. It can be money or a commission. It can be support, a trade, kind words, or a result they want for themselves. Define it, they agree to it, and the work gets done. - Say it out loud. Get a yes.
The exchange only works when it is agreed. Say what they do, what they get, and how you will both know it is working, and get a clear yes. - Don't buy the whole result.
When you buy a complete result from one person, you pay a lot. Four thousand dollars a month to cover everything. Instead, break the work into small, simple pieces. A simple piece is easy to say yes to, and people take it for far less. - One task, cut small.
For example, following up with leads is not one big job. It is calling ten new leads, booking the warm ones, texting a reminder, and logging what happened. Each piece can be handed to someone on its own. - Money gets them in. Purpose keeps them.
Money gets people in the door. Purpose keeps them. Tie every task to a goal worth working for, a change in someone's life, something your team can feel good about. - Three things before you hire.
So before you hire, write down three things. The three roles. What each one does, step by step. And the purpose that will move people to do it well. - Get to three people.
The goal of this course is simple to say. Get to three people. At first you run operations yourself, and you fill the other two corners. - Take the check below.
That is lesson one. Take the short check below, then go on to lesson two.
Check (5 questions, pass with 4)
- In the triangle, what does each corner stand for when you hire?
- A software tool
- A person who makes that corner bigger ✓
- A social media app
- Which of these can be an exchange?
- Only a salary
- Money, a commission, support, a trade or a result they want ✓
- Nothing, if they believe in you
- Why break the work into small pieces?
- A small, simple piece is easy to say yes to and costs far less ✓
- So nobody knows the whole plan
- Because big jobs are illegal
- What keeps people working after the money gets them in?
- Longer hours
- A purpose worth working for ✓
- More rules
- What is the goal of this course?
- Hire ten people this week
- Get to three people, one per corner ✓
- Never hire anyone
Slides · 10 lines
Running your team 2: check sheets and the paid tryout
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Script
- They start the way you started.
Think back to how you started with us. You went down a check sheet. You ticked things off, and we ticked things off. Your team starts the same way. - Everyone goes through Start here.
When you add someone to your team, they get their own Start here tab. Eight short steps on how the team works, the board, the calendar and Messages. They tick each one. - Then they learn all three roles.
Next they learn all three roles, not only their own. They learn your business, what you sell, and how you deliver it, so they understand how their piece fits. - Now they know how it works.
By then they are caught up. They know how your business works and where they fit in it. Now you find out if they can actually do the job. - Pay a small amount. Watch them work.
That is the paid tryout. You pay a small amount, twenty or thirty dollars, for one or two hours of real work, and you watch what happens. - Hand them real leads.
For the person who brings people in, or your salesperson, that means real leads. Call new leads for an hour. Confirm tomorrow's calls. Work through the list and log it. Then count what they got done. - It skips the talk.
The tryout skips the interview talk. It shows you if someone can read a task, get themselves ready, and do the work, before you know them well and before you spend much. - Pass, they move on. No pass, no harm.
If they pass, they move on to the weekly rhythm and their own stats. If they don't, you paid twenty or thirty dollars to find out, which is far cheaper than finding out a month later. - Hire people who live your purpose.
Look first for people who already live your purpose, your biggest fans and your academy students. Then run a paid hiring ad. Paid ads find good people faster than anything else, and the tryout tells you who can do the work. - Take the check below.
That is lesson two. Take the short check below, then go on to lesson three, on stats.
Check (5 questions, pass with 4)
- What does a new team member do first?
- Start calling leads with no training
- Go through Start here and tick each step ✓
- Sign up for a course somewhere else
- Why do they learn all three roles, not just theirs?
- To understand how their piece fits your business ✓
- To replace you
- To fill time
- What is a paid tryout?
- A month of free work
- A small payment for an hour or two of real work, to see if they can do it ✓
- A personality test
- A tryout for your salesperson could be:
- Reading a book about sales
- Calling real leads for an hour and confirming tomorrow's calls ✓
- Designing your logo
- Who should you hire first?
- People who already live your purpose, like your fans and students ✓
- Whoever asks for the least money
- Your competitors' staff
Slides · 10 lines
Running your team 3: stats and the Thursday 2 PM week
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Script
- Every game has a field and a clock.
Every game has a field and a clock. Your team needs both. The field is the work. The clock is the week. - Thursday at 2 PM.
Your team's week ends on Thursday at two in the afternoon. Not Friday, and not Monday. - A day and a half to fix things.
Here is why. When the week ends Thursday at two, you have the rest of Thursday and all of Friday to fix what came up. If you change things on Friday and then take the weekend off, by Monday you forget why you made the change. - One number per person.
Every person on the team has one number, written on their role card. The person who brings people in counts new leads. Your salesperson counts enrollments. You count members who got a result. - The dashboard keeps score.
The dashboard also keeps score on its own. Every card someone moves to done and every line they tick counts as their activity that week. That is how people get credit for their work, whatever the pay is. - Nobody has to guess.
Everyone on the team can see everyone's line. Nobody has to guess who is working and who is not. The numbers say it. - Up is black. Flat or down is red.
When a line goes up from last week, it is black. When it stays flat or goes down, it is red. You want black lines. - Two red weeks in a row means a talk.
Two red weeks in a row means it is time to talk. Find out why it went down. Fix it together, or let them go. The dashboard flags it so you do not miss it. - Go over it every Thursday at 2.
Every Thursday at two you go over it in the team meeting. Everyone's number, the stuck cards, the reports, the changes you will make, and next week's cards, each with a name on it. - Take the check below.
That is lesson three. Take the short check below, then go on to lesson four, on team reports.
Check (5 questions, pass with 4)
- When does your team's week end?
- Friday at 5 PM
- Thursday at 2 PM ✓
- Monday at 9 AM
- A team member's line stayed the same as last week. What color is it?
- Black
- Red ✓
- Green
- What counts as activity on its own?
- Cards moved to Done and lines ticked ✓
- Hours logged in
- Likes on their posts
- Someone has two red weeks in a row. What happens?
- Nothing
- It's time to talk: fix it together or let them go ✓
- Give them a raise
- Who can see the team's stats?
- Only you
- Everyone on the team ✓
- Nobody
Slides · 9 lines
Running your team 4: team reports
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Script
- Don't carry it around. Write it down.
When something goes wrong, or you see something you don't like, don't carry it around in your head. Write it down in a team report. - Unspoken things leak out.
Here is why. When you don't say it, you start wondering why that person did that. The bad feeling leaks into how you talk to your team and your clients. You are in the thinking business, so keep your head clear. - Big or small, write it.
It does not have to be a disaster. A mistake, a missed deadline, an awkward moment, anything that sits wrong with you. Write it. - The facts. Nothing else.
A team report has three parts, in this order. Part one is the facts only. When it happened, what happened, who was involved, and screenshots or links. No opinion yet. - The effects.
Part two is the effects. What has it caused so far, and what could it cause if it keeps happening. - Your view, last.
Part three is your view. Now say what you think about it, as plainly as you want. Your view goes last so the facts stand on their own. - The wrong link.
For example. Facts: Tuesday at three, the welcome email went to forty new members with the wrong link. Effects: six people wrote in, and some may quit before lesson one. View: we need a second person to check every email before it goes out. - It goes to the Thursday meeting.
Open reports go to the Thursday meeting. You talk it through, decide the fix, and mark it handled. Everyone knows what happened, and nobody has to wonder. - Take the check below.
That is lesson four. Take the short check below, then go on to the last lesson.
Check (5 questions, pass with 4)
- Why write a team report instead of keeping it to yourself?
- It keeps your head clear and everyone knows what happened ✓
- To get someone in trouble
- Because reports are required by law
- What goes in part one?
- Your opinion
- Only the facts: when, what, who, screenshots ✓
- What you want to happen next
- What goes in part two?
- The effects: what it caused and what it could cause ✓
- A joke
- Your salary
- Where does your view go?
- First, so they know how you feel
- Last, after the facts and effects ✓
- Nowhere, keep it to yourself
- What happens to open reports?
- They get deleted after a week
- They go to the Thursday 2 PM meeting to be handled ✓
- They are emailed to every client
Slides · 9 lines
Running your team 5: be the hero
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Script
- You took the chance.
Everything you have done up to this point, you did without knowing how it would turn out. You took the chance anyway. - Most business owners never hire.
Most business owners stay solo. They do everything themselves, for as long as they can last. They never learn how to grow past themselves. - Working with people is the step.
Working with people is one of the biggest steps you will ever take. It is what turns your work into something bigger than your own two hands. - Getting to three changes your life.
Getting to three people changes your life. You, plus someone who brings people in, plus someone who sells. Three corners, all covered. - You get better at it every year.
Running people is a skill. You will get better at it every year, and each person you work with teaches you how to lead the next one. - This is part of your story.
Remember, you are the hero of your own show. Building your team is part of that story, and your viewers will get to watch you do it. - Five lessons in one screen.
Here are the five lessons on one screen. The triangle is three people. Check sheets, then a paid tryout. Stats, with the week ending Thursday at two. Write it down: facts, effects, view. And be the hero who gets to three. - Keep doing good in the world.
Keep going, and keep making a difference in people's lives. That is why you started. - Take the check below.
That is the course. Take the short check below, and then go find your first team member.
Check (5 questions, pass with 4)
- What do most business owners never learn?
- How to grow past themselves by working with people ✓
- How to post on social media
- How to open a bank account
- Who are the three people?
- You, a friend and a lawyer
- You, someone who brings people in, and someone who sells ✓
- Three salespeople
- Running people is:
- Something you're born with or not
- A skill you get better at every year ✓
- Not worth learning
- How does building your team fit your show?
- It doesn't, keep it off camera
- It's part of your story as the hero ✓
- Only if it goes badly
- When does your team's week end?
- Thursday at 2 PM ✓
- Sunday night
- Whenever you feel like it