Internal · positioning
Seven ways to make it snap.
The button: people know you before they ever talk to you. Instant authority. Each page hangs that on one familiar thing that already means “trusted before a word is said.” These are hypotheses until the survey says which thing the public actually names.
A reality show is the new blue checkmark.
You see the blue check next to a name and you relax a little. Then you find out anyone can buy one now. A show of your own does the job the check used to do: people know who you are before you ever speak.
Get the authority that used to come with the blue check.
Remember when the blue check meant somebody? Now it means somebody paid a monthly fee. Your own reality show does what the check used to do: people know who you are before you ever speak.
A reality show is the new record deal for everyday people.
A record deal was the phone call that turned an unknown into a name. A company got behind you, and suddenly everyone knew who you were. You don’t have to sing for this one. You don’t have to wait by the phone to be picked.
Get your own reality show.
You have watched people on TV and thought, my life is more interesting than that. Not on a network, then. On every phone. We film it, we post it and we build the business behind it, so people know you before they ever talk to you.
They look you up first. Give them a show to find.
Ten minutes before the call, they type your name into their phone. Right now they find a profile and a headshot. With your own show they find episodes of you, and they arrive feeling like they already know you.
You don’t need to be famous. Just famous to your buyers.
Fame is strangers knowing your name. Authority is the right buyers knowing it, right when they decide who to call. A show aimed at your buyers makes you the one they already trust.
Doctors have the white coat. You need a show.
The doctor walks in, and before a word is said you trust them. It’s the coat. A show does that for your name: people have watched you for weeks before they ever meet you.