The same seven phases you see on your dashboard. Some overlap, so two can be open at once.
You you do itBoth we do it togetherUs our team does it
2 · Your story and your offer
13 lines
4 · Your money setup
4 lines
6 · Your accounts and content
19 lines
77 lines in all: 28 are yours, 18 we do together, 31 are ours. Every line has two boxes, yours and ours. It is finished when both are ticked.
1Get startedDays 0–1 · 7 lines
Sign up, agree on how we work, and learn the game.
- Pay. Your spot is held and your 14 days start.
- Agree. The three rules: it is going to be messy, be fast, be honest.
- Learn. Two short lessons: get known first, then get paid, and the hero's journey.
- Your story. The first 15 questions about you, in your own words.
When it is doneYou know exactly how the 14 days work, you agreed to the three rules, and your story has started.
2Your story and your offerDays 1–3 · 13 lines
Who you help, what you sell, and how they get the result.
- Your story. Every question answered, so we build from what is true about you.
- Your client. The one person this is for, what she is stuck on, what she wants.
- Your method. Your step-by-step way of getting her the result, with a name.
- Your offers. Free offers first, then two small paid offers, then the high ticket and the extreme offer.
- 10 buttons. Ten feelings your client already has. Each one becomes an ad.
When it is doneOne sentence for what you deliver, your ideal client, your method with its steps, and your offers from free all the way to the top.
3Your brandDays 2–4 · 10 lines
Look and sound like a real business everywhere: your web addresses, email, logos, slogan and photos.
- Name. Your personal name and your company name.
- Web addresses. Both .com addresses, agreed and bought.
- Brand email. An email at your own address, with a signature.
- Logo + slogan. How you look and the one line people remember.
- Photos. Five to ten real photos of you for your pages and ads.
When it is doneA matching brand everywhere: your two web addresses, a brand email, your logos, your slogan, your look and your photos.
4Your money setupDay 4 · 4 lines
Make it official and able to get paid: your address, your bank, your Stripe.
- Address. A mailing address or PO box. It goes at the bottom of every marketing email.
- EIN. Free from the IRS. No LLC yet? Get it as a sole proprietor with your Social Security number.
- Novo bank. Your free business bank account. You and the person who referred you both get a sign-up credit.
- Stripe. How every offer takes payment, paid out into your Novo account.
- OutletDomains. Your account where your web addresses and website live.
When it is doneA business that can legally take money: your mailing address, a free EIN, a Novo business bank account and Stripe.
5Your pagesDays 4–7 · 16 lines
Your website, your social accounts with your link page in every bio, your free offer and the pages that sell, all tracked.
- Website + link page. Your home on the web and the one link for your bios.
- Free offer. What a stranger gets for her name and email.
- 7 emails. One a day for a week, sent by themselves after she signs up.
- Small paid offer. The first thing she buys. Low price, big value.
- High + extreme. Your main program and your top offer, each with its own page.
When it is doneA live website where a stranger takes your free offer, gets your seven welcome emails, and can buy from you, all tracked.
6Your accounts and contentDays 8–13 · 19 lines
Every app connected, then your posts and your button ads made.
- 4 accounts. Made with your brand email so we can connect them.
- Meta Business Suite. Your page, your ad account and your tracking pixel in one place.
- Film. Check your phone, light and mic, then record.
- 10 ads. One short ad for each of your 10 buttons.
- Posts saved. Twelve posts per account, saved for Blitz Day.
When it is doneInstagram, Facebook, TikTok and YouTube all set up and connected, plus your button ads and your Blitz Day posts made and saved.
7Blitz DayDay 14 · 8 lines
Go live for 24 hours, run your ads, read the numbers, and decide what is next.
- Test everything. A test sign-up, a test purchase, every link.
- Post every 2 hours. Twelve posts on every account in 24 hours.
- Ads live. Your 10 ads on the Facebook and Instagram feeds.
- Read the numbers. Views, clicks, sign-ups and sales from the day.
- Decide. Your yes or no on the 90-day season.
When it is doneTwenty-four hours live, your real numbers on one page, your graduation sheet, and your decision on the 90-day season.