RealityShow.comThe brand briefScam Rescue TV
How Scam Rescue TV, Scam Check, mathewmartello.com and The Comeback Crew work together: what each one is for, how the short show feeds the long show, and how one viewer becomes a member.
For people who trusted someone online and got hurt, or are worried it is happening now, Mathew explains how scams build a relationship before money comes up and gives his opinion. For anyone with a major setback, The Comeback Crew helps them bounce back.
Who it's forThe four people we are talking to
They were scammed online and have told almost no one. They need to hear it from someone it happened to.
You'll know them because
- They have re-read the old messages looking for the moment they should have known.
- They have not told at least one person close to them.
- They feel stupid, even though they are not.
- A stranger has already offered to get their money back for a fee.
- They want the loss to have meant something.
Anyone who has had a major setback, such as a lost business, a lost job, a divorce or a big money loss, and wants to come back. They may never have been scammed.
You'll know them because
- They tell people they are fine when they are not.
- They keep replaying what happened, looking for the moment it went wrong.
- They know they have more in them, and do not know where to start.
Most people worried about a parent only want the free tools. Once in a while, an adult child pays for private help for a parent who is being scammed and will not listen to family.
You'll know them because
- Their parent has a new online friend and gets defensive when asked.
- Money is leaving the parent's account for new reasons.
- They have already tried talking, and it turned into a fight.
- They would rather pay than watch it get worse.
A business owner, an executive or a company being blackmailed. Someone has something on them and wants money, or it comes out. They would pay the most, and they must call a lawyer first.
You'll know them because
- A former partner, employee or contractor is threatening to expose something.
- There is a deadline, and they have told almost no one.
- They ask if a conversation is private before saying anything.
- The cost of it going wrong is far bigger than the fee.
The triangleThree corners. One flywheel.
Every brand we build is three properties. Once someone runs into you through any one of them, they understand you a lot better, and they move around to the other two.
C · on topThe show and the shorts
Scam Rescue TV
scamrescue.tvScam Rescue TV is the long show, in the shape of Bar Rescue: Mathew helps people rebuild after being scammed by someone they trusted. Scam Check is the micro show: a video call, his opinion, and the audience votes on whether it is a scam. The micro show brings the attention, and sends people to the long show. Every planned episode has its own page at scamrescue.tv/episodes/, sorted into five kinds of scam.
- Long episodes of 10 to 20 minutes on scamrescue.tv: 5 planned for season 1
- Scam Check every day on every social account: 10 situations planned
- Pages for every episode, and for 5 categories: romance, emergency money, investing, someone you love, after the loss
- People who are worried fill in the form at scamrescue.tv/scam-check/, which is also how we find people for the show
- What people watch tells us what to film next
The shorts. Scam Check is the micro show. It repeats the same shape every time and asks the audience to join in. The other series feed it.
Scam Check (the micro show)
A video call with someone who is not sure. Mathew hears the situation, gives his opinion, and asks viewers to vote: is this a scam? Name bars, red flags and the vote are ready as graphics, and there is a sample to watch.
- The camera that never works
- Stationed overseas
- He says he can get it back
The Money Trail
How one kind of scam works, step by step, drawn out on his wall.
- How they build trust over weeks
- Why they want you on another app
- Why it is crypto or gift cards
Rebuilding, Day by Day
Mathew talks to camera about where he is right now in his own comeback, with no polish.
- What I wish I had said to my family
- What I am working on this week
- A hard day
You Are Not Stupid
Mathew answers the shame head on, for survivors watching alone.
- Smart people get scammed
- Who to tell first
- Beware the recovery offer
R · bottom rightMathew himself
mathewmartello.com
mathewmartello.comHis own site: what happened, where he is and where he is going. This is where a viewer starts trusting him. It stays short until he answers his story questions.
- Has been scammed himself
- Financial safety expert, known as The Scamologist
- The Am I getting scammed? form, the 10 free questions and the free guide
- Private help for owners being blackmailed, by application, with their lawyer
- Free book: Someone You Trust, which leads to the Comeback Call
- His full story, once he has told it to us
A · bottom leftThe Comeback Crew
The Comeback Crew
thecomebackcrew.comWhere people get closer to Mathew. The Comeback Crew is group coaching for anyone who has had a major setback, such as a lost business, a lost job, a divorce or a big money loss, and wants to bounce back. Being scammed is Mathew's own setback and one example.
- Free: 8 questions to see which step of The Comeback Plan you are on
- $97 private call, $997 group coaching, $4,997 private coaching by application
- The Comeback Plan: talk about it, find your skill, build something new
The flywheelHow one person goes all the way around
- They see a short. A Scam Check clip stops their scroll.
- They watch the show. They see someone like them stand back up.
- They get to know him. On his site they learn it happened to him too.
- They get closer. They fill in the Am I getting scammed? form or take the 10 free questions, and anyone with a major setback can look at the Crew.
- They come back around. Members who agree become episodes, and that brings in the next person.
Every corner feeds the next one. Nobody has to find all three on the first day.
This weekWhere we start
- His yes or no answers. Will he take the $97 calls, run the $997 group, do the $4,997 private coaching and offer private help to owners being blackmailed? They are on his dashboard.
- His story. The 60 questions, or talk them through on a call. Then he picks how much of it goes public.
- His accounts. Facebook, Instagram, TikTok and YouTube, with one picture, bio and link.
- Three Scam Check shorts. Real calls, filmed on his phone, with the graphics that are ready. Each caller says yes on camera first.
A RealityShow.com working document for Mathew. Not for distribution. Cyrus Igono, [email protected].