How to make a reality show about your business

To make a reality show about your business, pick the real story your customers care about, film short episodes of 3 to 10 minutes around the work you already do, post them where your customers watch, and give viewers one clear next step. The show brings attention to the business, and the business turns that attention into sales.

Why a business owner would make a reality show

People buy from people they feel they know. A reality show lets thousands of people watch you do your work before they ever call you. A tattoo shop, a bar, a scam-recovery team and a mom who runs makeovers have all become RealityShow.com shows for that reason.

A show is different from an ad. An ad asks for the sale in 30 seconds. A show earns the attention first, episode by episode, so the sale comes from people who already trust you.

Step 1: Find the story

Every show needs something at stake. Ask yourself what is happening in your business right now that a stranger would want to watch:

• You are opening a second location.
• A big client could make or break the year.
• You are training a new hire who might not make it.
• You are fixing problems other businesses gave up on.

The best story is usually the one you already tell your friends.

Step 2: Pick a format

Short episodes work best online. RealityShow.com seasons use five or more episodes of 3 to 10 minutes each, cut down into short clips for Instagram, TikTok, YouTube Shorts and Facebook.

Step 3: Film the work, not a performance

Film real days. Set up the camera where the work happens and let people talk the way they talk. Get one or two short sit-down interviews per episode where you explain what is going on, because those lines carry the story between scenes.

You can start with a phone, a clip-on microphone and good light. Sound matters more than picture. People will watch a slightly soft image, but they leave when they cannot hear.

Step 4: Post where your customers already watch

Put full episodes on YouTube and on a page on your own website. Post clips every day on the apps your customers use. Each clip should make sense on its own, because most people will see one clip before they see an episode.

Step 5: Give viewers one next step

Attention only helps the business if viewers know what to do next. Pick one thing and say it in every episode: book a call, visit the shop, join the list, buy the product. Put the same link in every profile.

What RealityShow.com builds for a business

RealityShow.com is a reality TV production company in Phoenix, Arizona. The first step is the first 14 days, where we finish 45 pieces of your brand, from a web address in your own name to your ad account. A 90-day season includes five or more episodes, a high-ticket offer with its sales funnel, a sales video or webinar, and your book on Amazon in paperback and Kindle. Section 9 of our terms puts two guarantees for a season in writing: 1,000,000 views, plus 10 booked calls if you have something to sell.

If you want to learn the method yourself first, RealityShow 101 teaches it for free.