Staff
Cyrus Igono
Founder, RealityShow.com
Founder of RealityShow.com and the RealityShow production company. Writes about the convergence of reality TV, personal brand, and the business of being visible.
From the Feed
ABC pulls The Bachelorette three days from premiere. The lesson isn't about Taylor Frankie Paul.
ABC pulled Season 22 of The Bachelorette before it aired. The actual story is about how networks now think about influencer casts who arrive pre-loaded with internet footprints.
Olivia Jade and Alix Earle both launched beauty brands this spring. That's not a coincidence; it's a pipeline.
Two of the year's biggest beauty launches came from reality-TV-adjacent personalities. The playbook is now legible — and it's the same one we run for business owners.
Leah McSweeney v. Bravo is going to trial. The reality TV labor reckoning is here.
A federal judge has allowed Leah McSweeney's discrimination and hostile-workplace claims against Bravo to proceed. Combined with the Love Is Blind lawsuit chain, the industry's labor model is about to be litigated.
Shark Tank just closed its highest deal rate ever — and they did it without Mark Cuban
Shark Tank S17 wrapped April 22 with a 75% deal close rate and $14.7M total invested — its strongest financial season — in the first year without Mark Cuban. The data is interesting.