The 9 projects, explained in depth. Why each one exists, how the work actually happens, and what we need from you at every step. Read this once at the start, refer back to specific projects as they go active.
Project 00 · Weeks 1–2
Custom Business Plan & Delivery Schedule
Why this project exists
Before we put a single camera on you, we need to know what 'winning' looks like in your specific business. The plan locks in revenue targets, monetization paths for show content, and the calendar everything else runs on.
Cause & effect — what each step actually does
0190-min intake call
→We learn your business — products, customers, current revenue mix, growth ceiling
02Story angle identification
→Story Producer maps the 3-5 emotional arcs your show could ride
03Lead source audit
→Incoming Traffic Lead identifies conversion baselines so we know what "growth" actually means
04Approved plan + delivery calendar
→The schedule everything else fits inside — drops, calls, production days
What you do
Show up to the 90-minute intake call ready to talk numbers, not just vision
Send us access to: current site analytics, ad accounts (if any), CRM, social profiles
Review the draft plan within 48 hours of receipt — flag anything that doesn't match reality
Project 01 · Weeks 2–5
Personal Brand Build-Out
Why this project exists
Without a brand, every piece of content looks like noise. The brand is the visual + verbal system that makes everything you publish recognizable in three seconds.
Cause & effect — what each step actually does
01Content Team designs identity
→Logo, palette, typography, treatment system
02Story Producer crafts voice
→How your brand sounds when it writes a caption, an email, a pitch
03Social Media Lead deploys
→Every profile, cover image, bio updated to the new system in one batch
04Cohesion across surfaces
→Anyone landing anywhere — your site, your IG, your podcast appearance — sees one consistent identity
What you do
Provide reference material: brands you admire, what feels right/wrong about your existing presence
Approve identity directions within 48 hours of each delivery (we can't move forward without your green light)
Sign off on tone — read the voice guide out loud. If a sentence makes you cringe, it's wrong
Project 02 · Weeks 4–7
Business Funnel
Why this project exists
Content without a funnel is entertainment. Content WITH a funnel is a business. The funnel is what catches the attention your show creates and converts it into revenue you can measure.
Cause & effect — what each step actually does
01Map offer stack with you
→Lead magnet → tripwire → core offer → backend. Each tier has its own conversion economics.
02Build the landing page
→Single page, clear offer, one CTA. Designed for ad traffic AND organic traffic.
03Email sequence (5 emails)
→The follow-up that converts a lead who didn't buy on day one — within 14 days, typical close window
04Payments + delivery
→Stripe/Shopify connected. Fulfillment automated where possible.
What you do
Confirm offer details, pricing, delivery method — we can't guess these
Approve every funnel asset (landing page, emails, checkout flow) before it goes live
Be available to record any short videos the funnel needs (welcome video, founder explainer)
Project 03 · Weeks 5–8
Content Training
Why this project exists
We can't fly out for every shoot. The program only scales if YOU can produce content between our production days. This week is hands-on training so you can.
Cause & effect — what each step actually does
01In-person workshop (1-2 days)
→You learn: camera framing, lighting setup, audio capture, hook-stack-payoff
02Editing basics on your phone
→CapCut / iMovie / whatever. We teach the 80/20 of fast editing.
03Content calendar template
→Two slots per week minimum, planned ahead so you're never staring at a blank screen
04Practice run — your first 5 solo pieces
→You film + edit + publish without us. We review and feedback.
What you do
Block 1-2 full days for the in-person workshop (no half-attending)
Buy the equipment from the checklist — it's under $500 for everything you need
Publish 5 solo pieces in the 2 weeks after training. We review.
Project 04 · Weeks 7–12
Ad Strategy & Growth
Why this project exists
Organic reach is limited. Paid reach scales as long as you control the unit economics. We use paid spend to put your best content in front of more of the right people — and we kill anything that doesn't return >2x ROAS.
Cause & effect — what each step actually does
01Top-content identification
→We look at your last 30 days of organic performance and pick winners
02Ad creative spinoffs
→Best 3-5 pieces get spun into 10+ ad variants (different hooks, CTAs, music)
03Campaign launch on 2 platforms
→Meta + TikTok or YouTube (depends on your audience)
04Weekly ROAS review
→Scale winners, kill losers, never let a campaign run unattended for more than 7 days
What you do
Provide ad account access (Meta Business Manager, TikTok Ads Manager) before week 7
Approve creative + budget within 24h of delivery
Stay out of the day-to-day — let the Incoming Traffic Lead do their thing. Check in weekly during the Friday call.
Project 05 · Weeks 8–18
Short-Form Reality Episodes
Why this project exists
This is the show. 3-minute cinematic episodes published weekly, each with a complete emotional arc. Done right, episodes compound — each one inherits the audience of the last one and grows it.
Cause & effect — what each step actually does
01Storyline bible (3 months out)
→Story Producer plots the arcs episodes will follow — character beats, business milestones, emotional payoffs
02Production days (varies by tier)
→DFY/Studio: we fly to you 4x. DWY: you fly to us 2x. DIY: you film, we coach.
→YouTube Shorts, TikTok, Reels, LinkedIn — same cut, platform-specific captions
What you do
Be filmable — let the cameras see real moments, not staged ones
Hold the publishing cadence — even when life gets busy, missing a week breaks the algorithm relationship
Send raw footage from your phone between shoots — texture footage we can intercut
Project 06 · Weeks 12–20
Casting & Podcast Placement
Why this project exists
Your own content has a ceiling. Other people's audiences are the multiplier. Getting on the right podcasts and casting submissions exposes you to audiences you'll never reach organically.
Cause & effect — what each step actually does
01Media kit + one-sheet
→Press Agent builds the asset every producer/host expects — bio, sizzle clip, stats, ask
02Target list (20+ pods + castings)
→Researched, prioritized by audience fit + booking likelihood
03Personalized pitches weekly
→Not blast outreach — pitches that reference specific episodes/calls
04Pre-appearance prep
→Talking points, stories, the 3-4 lines you want them to remember when you're done
What you do
Show up prepared to each appearance — read the prep doc the night before
Promote the appearance to YOUR audience so the host sees you bring traffic back
Follow up with the host within 48h — that's how repeat bookings happen
Project 07 · Weeks 14–22
Business Delivery & Process Buildout
Why this project exists
Views and followers without revenue is a hobby. This project is where we map the entire path from 'someone watches your episode' to 'they buy from you' — and automate every step that can be automated.
→Once we leave, this needs to keep running — so we document it
04Revenue attribution
→Every dollar tagged back to the content piece that drove it. No more guessing.
What you do
Give us access to your CRM, email platform, payment processor
Have your team available for SOP review — this is when we hand off the keys
Approve the automation logic before we flip it on (no auto-emails to your customers without your sign-off)
Project 08 · Weeks 20–26
Network & Partner Shopping
Why this project exists
The whole 6-month program builds toward this moment. You now have a body of work, an audience, and a track record. The Agent takes all of that and packages it for networks, streamers, and brand partners.
Cause & effect — what each step actually does
01Sizzle reel from best episodes
→A 90-second cut that demonstrates the show's tone, the audience's response, and your range as talent
02Pitch deck
→Audience metrics, brand story, longform concept, episode bible, business case
03Target network research
→Which networks/streamers are buying in your category right now — and who the development execs are
04Submissions + meetings
→Active pitch process. Agent manages the relationship. You attend meetings. Deals are negotiated.
What you do
Show up to pitch meetings prepared — the Agent will brief you the day before each one
Approve every deal term before signature — these are real contracts
Don't go around the Agent to negotiate directly — that's how good deals fall apart
Questions about any of this?
Open a request — your account manager will get back to you within 48 hours.
For major-tier clients, you can also drop into your dedicated Slack channel.