Four tiers. The first three are cash-based; the fourth is the venture-style Studio Partnership.
To wire Stripe billing into these, configure your products in Stripe and add price IDs here in a future build.
DIY
$499/mo
- Upfront
- $499 first month
- Monthly
- $499
- Equity
- None
- Duration
- 6 months
- Custom plan + story
- Brand kit + templates
- Funnel templates
- Group coaching + course
- Ad strategy playbook only
- Client films own episodes
- Casting templates
- SOPs only
- No network shopping
- Bi-weekly group calls
- 1x weekly text check-in
Bootstrap operators who want the playbook + light coaching.
Done With You
$10K or $2K/mo
- Upfront
- $10K paid in full (or $2K/mo for 5 months)
- Monthly
- $0 (or $2K/mo financed)
- Equity
- None
- Duration
- 6 months
- Custom business plan built for you
- Full brand build-out
- We build the funnel
- Client flies to us 2x for production
- We manage ads
- Remote direction + 2 prod days
- We pitch casting/podcasts
- Automations built
- Sizzle + pitch deck
- 1-on-1 weekly calls
- 2x weekly text check-ins
Operators ready to commit cash but want hybrid hands-on execution.
Done For You
$20K
- Upfront
- $20K paid in full
- Monthly
- $0
- Equity
- None
- Duration
- 6 months
- Custom business plan
- Full brand build
- We build the funnel
- We fly to client 4x
- We manage + scale ads
- Full on-location production
- Press Agent + pitches
- Full CRM buildout
- Agent actively shops networks
- 1-on-1 weekly calls
- 2x weekly text check-ins
Cash-flow positive clients who want the full agency experience.
Studio Partnership
$0 + 25%
- Upfront
- $0
- Monthly
- $999 (Studio License)
- Equity
- 25% of attributable revenue
- Duration
- 18-month minimum
- Same DFY deliverables
- Full on-location production
- Agent shops networks
- Full CRM buildout
- We invest production resources
- Audit rights on attributable revenue
- Conversion option to cash tier available
High-potential clients with a real story + business but no $20K runway.
Cash buyer nudge script (Sales Call 2)
Use when the prospect has demonstrated the financial capacity to pay $20K upfront and is choosing between DFY and Studio Partnership.
"If you have the $20K available, you'd actually be leaving money on the table by choosing the partnership. In the partnership, you give up 25% of attributable revenue for 18 months. If your show drives $300K in new business, that's $75K back to us in revenue share. In DFY you keep 100%. The partnership exists for people who need the runway — not for people who can afford the cash tier but want to defer."
Tell-tale signs of someone gaming the deal: detailed questions about the revenue cap, pushback on the 18-month commitment, requests to negotiate the percentage. Hold firm on cash tier or politely decline.